Issue link: https://digital.copcomm.com/i/100015
B U S I N E S S [ Cont.from 20 ] clientele that produces traditional advertising and a ton of Web content, which acts as commercials too ��� you can play full-stream, high-end concept motion video on the Web now. We produce quite a bit of Web content, which may start as a TV concept and expand onto the Web or vice-versa. ���Another opportunity is the turnkey model we have. People come to us for production and see great value in post done in tandem. That has opened up other post production opportunities, including longformat feature film work.��� THREATS: ���Threats come from clients with lower budgets who want much more in return. They see that the technology costs less, so why can���t they get services for less? It is tempting to say we will do ���a��� particular job for the smaller budget in the hopes they realize the budget should be larger for the ���next��� job. Unfortunately, business rarely works that way. In the end, you look for realistic solutions within a budget, and if they don���t fit, F I L M V F X [ Cont.from 36 ] be daunting with regards to bandwidth, rendering and storage, but it should also increase opportunity and work, which is always a good thing. ���Opportunities have also arisen in other display formats. The Internet is growing, as is its appetite for content. With NFC (Near Field Communication) technology being built into smart phones, there is a growing business in this type of mobile computing. Secondscreen media is also rising, which all needs to be designed and implemented. Who better to create the graphics, the 3D animation or the media than us!��� THREATS: ���I rarely see true threats, but instead try to see these types of challenges as opportunities. Globalization has seriously remapped the framework of visual effects, and continues to do so. But regardless of how much we argue that the world is stealing our jobs away, it isn���t simply an issue of incentives or aggressive pricing. ���We have to face the fact that we live in a global village, Post���������December���2012��� don���t do it. You have your reputation and quality of work to defend; there is a price for everything. ���The different digital acquisition formats also pose a threat. If people are not educated about them, they don���t understand what they���re giving up when they choose one camera over another. The advent of digital cameras resulted in a huge educational gap from film to file-based workflows. Production companies were used to traditional dailies: Now they had files. Who was going to convert them? Who was going to color grade them? And who would pay for it? You don���t see this nearly as much now, but it was a problem for a while.��� OUTLOOK FOR 2013: ���I think we���ll see more growth. This has been a good year for us, and I think more content will be produced next year. Maybe people will even pay more attention to quality instead of quantity: Instead of all that crazy YouTube content they���ll understand that they only have one shot at making an impression, so they should put more time and money into it.��� C O M M I S I O N [ Cont.from 26 ] ence rooms, an event space, a screening room, a meeting area, and the ability to have flexible workspace to accommodate post and other film services. The center is also going to help smaller digital firms get on their feet by providing them with affordable workspace and access to a network of creative New Yorkers. ���We���ve remain committed to our workforce development initiatives. For example, the ���Made in NY��� Production Assistant Training Program has helped hundreds of New Yorkers who were unemployed or underemployed and who are now certified ���Made in NY��� PAs.The program provides free training that prepares participants for entry-level positions on film sets and in production offices. We developed this program in partnership with Brooklyn Workforce Innovations.��� THREATS: ���New York State offers a 30 percent refundable tax credit for productions that shoot here as well as a post credit, so New York remains a competitive option for producers. We can���t control what tax credits 46 SWOT Classifieds HELP WANTED ADVERTISING SALES REP. Ad Sales Rep needed for advertising sales in Post Magazine and Computer Graphics World. The purpose of the position is to generate classified advertising sales for the publications CGW & Post Magazine in the areas of Rapid Prototyping (3D printing), Camera, Displays/monitors/projectors, Workstations (mobile, desktop), GPUs/CPUs, Input devices (mice, scanners, etc), Motion-capture, Storage, Service provider, Education/training, 2D modeling, 3D modeling, 3D animation, Compositing, Rendering, Lighting, Editing, CAD/CAM/CAE/CAA, AI/VR (including headmounted displays), Game engines, Middleware, Texturing, Simulation, Plug-ins, Web content tools, Music Libraries, Stock Footage, Large File Transfer companies , Studios. Full-time position. Operates from office when not traveling. SWOT other states and territories offer, and we can���t control the fluctuations of currency. What we can control is providing the best possible customer service.��� OUTLOOK FOR 2013: ���We believe that New York City will continue to be a TV town. According to a report released by the Boston Consulting Group, New York City���s film sector is the strongest in its history, generating a direct spend of $7.1 billion in 2011, an increase of over $2 billion dollars since 2002.The sector now employs 130,000 people, an increase of 30,000 jobs since 2004, so we���ll look for those numbers to continue to grow. ���Also, the way people are entertained has changed in the past few years. Yes, people are still watching TV and going to the movies, but they���re also streaming films online and watching the latest episodes on smart phones and tablets. So for content creators following traditional business models ��� make a film, advertise a film, release a film ��� it may not be enough.��� SWOT and as the moments go by, artists around the world are gaining knowledge and experience that will soon, if not already, match that of our best in the United States, Canada and England. So instead of fighting outsourcing, I feel we need to start embracing it. Companies need to be able to offer a staff local to productions, such as around the Hollywood studios or networks, but also seek out partnerships, relationships and offices in other countries. Embrace the fact that we will all need to work as one world, and find ways to keep work at home, while still embracing the world around us.��� OUTLOOK FOR 2013: ���I see more blurring of the lines between new and traditional media. More projects will be written to take advantage of the interactivity available through smart devices. More projects planned to be equally distributed through multiple platforms and in general, so a huge increase in content. Both good and not so good as the cost of creating media continues to be so low.��� www.postmagazine.com Skills/Qualifications: Customer Service, Meeting Sales Goals, Closing Skills,Prospecting Skills, Negotiation, SelfConfidence, Product Knowledge, Presentation Skills, Client Relationships, Motivation for Sales. Send cover letter and resume to: ksafaryan@copcomm.com. CSR - CUSTOMER SERVICE REP. Our local office in Glendale, CA is seeking a Customer Service Representative to be the first point of contact with our print customers. Our customer service representatives are passionate, customer-focused professionals with outstanding people skills and the desire to help us grow our business through hard work and innovative thinking! As a customer service professional, your responsibilities will include: ������ Responding���to���service���requests. ������ Investigating���and���resolving���customer���questions��� and concerns efficiently and compassionately. ������ Preparing���and���distributing���reports���(utilizing���various��� proprietary systems) on a regular and timely basis. ������ Assisting���with���various���administrative���duties,���such��� as filing, data entry, and ensuring SOP compliance. ������ Participating���in���inside���sales���activities. Successful team members also possess the following qualifications: ������ A���High���School���Diploma���or���equivalent.���Preferably���a��� College Graduate. ������ At���least���2���years���of���experience���in���a���customer���service or call-center environment. ������ Excellent���written���and���verbal���communication���skills. ������ Strong���data���entry/typing���skills. ������ The���ability���to���multi-task���and���prioritize���multiple��� assignments. Send cover letter and resume to: ksafaryan@copcomm.com. For Advertising Rates & Schedules: POST Magazine, 620 West Elk Ave., Glendale, CA 91204; Western Region 818-291-1153, Fax: 818-547-4607; Eastern Region 781-255-0625 Fax: 781-255-0431