ther action. "My feeling is that as an industry, we need
to be honest about our footprint and activities, and then
make best efforts to make better choices, to do everything
we can collectively to reduce that impact," says Palmer.
While many of the large studios have sustainability pro-
grams, more can be done. Is the industry doing enough? "Defi-
nitely not," says Upton. "Not yet. There is so much awareness
that needs to be built and then we will start to see the level of
focus that will be required to make the industry sustainable.
However, we're on the right track and moving forward which
is a great start."
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Carlos Paiva: carlos@zoharinternational.com
Isabelle Tanugi: isabelle@zoharinternational.com
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