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April 2018

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www.postmagazine.com 39 POST APRIL 2018 NAB PREVIEW CULVER CITY, CA - At the 2018 NAB Show, Prime Focus Technologies (www.primefocustechnologies.com) will launch its Clear Digital Lab which automates the content supply chain, connects the production ecosystem and acts as the media uni- verse for secure content operations, from content acquisition through distribution and archiving. Clear is designed to bring together the various stakeholders and suppliers engaged in the production and post processes. This incu- des editorial, VFX, post production, sound, localization, mastering and downstream distribution. Built around Clear Media ERP's Dax Production Cloud software and Cloud MAM software modules, Clear Digital Lab is equipped to handle scripted, unscripted, short form and digital content genres. The solution has the capability to handle files of different resolutions, content types, help review and collabo- rate, track jobs and manage media logistics, including distribution of varied content types across the production supply chain. By leveraging the cloud infrastructure and centralizing the management of content, including secure storage, processing and distribution, Clear Digital Lab empowers production houses and studios with greater creative control, faster decision-making capabil- ities, more efficient workflows, supply chain freedom and significant reductions in total cost of production. NEWBURY PARK, CA - At NAB 2018, Maxon (www. maxon.net) will reveal the latest developments and updates to its cornerstone 3D software application, Cinema 4D. Visitors to the company's booth will see dedicated demonstrations showcasing the new tools and enhancements in Cinema 4D Release 19 (R19), the latest version of the 3D software. Cinema 4D is used by content creation pro- fessionals in broadcast, film and video, games, visualization, interactive media and virtual reality. Throughout the show, guest artists will appear daily at the exhibit booth main stage to present re- al-world tips and capabilities in Cinema 4D. All artist presentations will stream live during NAB and be archived after the show at C4DLive.com. Among this year's guest artist presenters include: Robyn Haddow, freelance Fictional User Interface (FUI) designer; Julia Siemón, School of Visual Arts instructor and director; EJ Hassenfratz, creative director at Eyedesyn; Penelope Nederlander, art director, motion graph- ics animator and digital artist; Sarah Wickliffe, motion designer, character animator and fine artist, Devon Ko, founder of 3D for Designers and Caitlin Cadieux, designer, illustrator and animator. Maxon will also sponsor numerous educational and net- working events. LOS ANGELES — VR/360° production studio Supersphere (http://superspherevr. com) will be debuting 12G glass-to-glass Flypacks optimized for live VR/360- degree streaming. These multi-geometry (mesh/rectilinear/equirectangular) Flypacks can handle 360-degree, 180-degree, 4K or HD production and seamlessly mix and match each geometry, and includes built-in VDN (video distribution net- work) encoding and delivery for live streaming to any platform or custom player. Supersphere will showcase these Flypacks in the Z CAM booth (C1052) throughout the 2018 NAB Show. Each Flypack is standard equipped with Z CAM K1 Pro 180-degree camer- as and Z CAM S1 Pro 360-degree cameras, and customizable to any camera as productions demand; is equipped with Blackmagic Design's latest ATEM Production Studio 4K live production switch- ers to facilitate multi-camera live production across a range of video sources and Assimilate Scratch VR Z which enables real time geom- etry, stitching, color grading, finishing and ambisonic audio. Offering fully integrated transcoding and delivery, Teleos Media's VDN (Video Distribution Network) delivers immer- sive experiences to any device, anywhere, with instant start experience, sustained 16 Mbps at high frame rates, and 4K + VR resolutions. NORTH MELBOURNE, AUSTRALIA — Bluefish444 (www.bluefish444.com) will be demonstrating the Kronos range of video, audio and data processing I/O cards across numerous workflows. Kronos has been developed to enable work- flows requiring multi-channel Ultra HD, high dynamic range video, SMPTE 2022/2110 Video Over IP and supports high frame rates up to 120fps. Kronos hardware is 8K ready, with the capacity to support future 8K video workflows. Bluefish444 will be demonstrating Kronos Elektron and Kronos Optikos with 4K HDR output from Adobe Premiere Pro CC, simul- taneous SDI and IP playout from Avid Media Composer and 8 channel SDI ingest with Bluefish444's new IngeSTream IP streaming software. Kronos video hardware will be sup- ported by industry leading manufacturers and software partners within the production, post and broadcast markets. PRIME FOCUS TECH TO DEBUT CLOUD-BASED CLEAR DIGITAL LAB MAXON UPDATES CINEMA 4D SUPERSPHERE TO DEBUT FLYPACKS FOR LIVE VR/360° STREAMING BLUEFISH444 DEMOS KRONOS RANGE OF I/O CARDS Supersphere's Flypack. The Kronos I/O cards.

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