Issue link: http://digital.copcomm.com/i/948966
72 / the tasting panel / march 2018 COVER STORY in an industry that's in a constant state of evolution, education isn't optional, but essential. This philosophy certainly applies to the bartend- ing community, but for many members of the trade, gaining access to educational opportunities that tangibly further their careers can seem like a luxury rather than a realistic possibility. If the initiatives set forth by the world's second-largest wine and spirits seller are any indication, however, the tide just might be turning in favor of those doggedly seeking ways to further hone their craft. Since launching its education initiative roughly a decade ago, Pernod Ricard USA has dedicated considerable resources to ensure its relationships with bartenders, bar owners, and bar managers are mutually beneficial. "To do that, we're learning the needs of these industry professionals," says Shawn Kelley, Pernod Ricard USA's Director of Trade Advocacy. "Everyone is looking to learn, so we've tailored a program for every level of the lifestream of a hospitality person." The company's most prominent program is BarSmarts, an in-depth online course for current or aspiring bartenders, but its education initiative also includes BarStarts, an entry-level class originally developed for restaurant chains that focuses on training and hospitality; BarSmarts Advanced, an in-person course that emphasizes tasting and technique; and the newest addition, the Bartender Advocacy Convention (BACon), which explores leadership, entrepreneurship, training techniques, and more through seminars and presentations led by industry experts. Jameson Irish Whiskey Brand Ambassadors Gary Feeney and Brett McCoy D'Arcy outside a January training for Pernod Ricard USA brands in Dallas, TX. Daniel Warrilow, Brand Ambassador for Altos Tequila, also attended the Dallas brand training. PHOTO: JASON KINDIG PHOTO: JASON KINDIG If you want to fully immerse yourself