Issue link: http://digital.copcomm.com/i/948966
100 / the tasting panel / march 2018 REP RT whiskey A recent tasting in Los Angeles welcomed guests with a traditional Old Fashioned featuring Little Book Blended Straight Whiskey. Book of BEAM A New Page in the by Jesse Hom-Dawson / photos by Dustin Downing F ive years ago, Frederick "Freddie" Booker Noe IV—son of Beam Master Distiller Fred Noe and great-great-grandson of Jim Beam— was toiling away at Beam's research-and- development facility when inspiration struck. The idea it spawned would later become his first release for his family's legendary com- pany: Little Book Blended Straight Whiskey. "I was finishing up at the Global Innovation Center with what I call my 'tour of duty,' where I spent three months in every depart- ment at the distillery learning the ropes," Freddie recalls. "Part of my assignment was to come up with two prototype experiments to present, one of which had to be flavored." FREDDIE NOE SHOWCASES LITTLE BOOK, BEAM'S FIRST BLENDED STRAIGHT WHISKEY