The Tasting Panel magazine

March 2018

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Page 37 of 112

A t a suggested average pour of only three quarters of an ounce, the bold flavors of Liquid Alchemist's cocktail syrups shine in both modern and classic cocktail recipes. Made with natural ingredients in small batches, all seven flavors contain no alcohol and maintain their quality for long periods of time, making these products an asset to both beverage programs and retail stores. In fact, Liquid Alchemist syrups have an unopened shelf life of more than a year and an outstanding life of several months after opening. This attribute alone can help reduce production costs while elevating the quality, efficiency, and consistency of any beverage director's cocktails. Founded in Los Angeles by veteran bartender Randy Tarlow, Liquid Alchemist is the result of more than a decade of hard work and dedication to the craft of making premium cocktail syrups. "Liquid Alchemist was created out of neces- sity and by demand," Tarlow says. "Industry standard cocktail syrups tasted artificial, often containing ingredients such as high fructose corn syrup and extracts. I observed bartenders having to make their own as a result, spend- ing valuable time and financial resources on production. With Liquid Alchemist, the flavor you see on the label is exactly what you will taste. We make delicious natural syrups so bartenders no longer have to, helping them to focus on service and excellence." Liquid Alchemist syrups are currently distributed by Southern Glazer's Wine & Spirits in various states throughout the U.S., and the brand team at Liquid Alchemist prides itself on being a resource to customers and industry peers. Visit the company's website at for recipes and cocktail inspiration. What You See is What You Taste BRAND SPOTLIGHT march 2018  /  the tasting panel  /  37 Randy Tarlow is the Founder of cocktail syrup brand Liquid Alchemist.

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