Issue link: http://digital.copcomm.com/i/941133
www.postmagazine.com 9 POST FEBRUARY 2018 BITS & PIECES DALLAS — Major League Baseball's Texas Rangers once again tapped TM Advertising to create this year's Super Bowl spot. The commer- cial takes a playful tone, reminding Rangers fans that the season is quickly approaching. In it, a bear emerges from a snow-covered cave, closely followed by a Rangers fan, who's been waiting for the spring thaw. "It's not easy to stand out during an event like the Super Bowl," notes Lisa Bennett, chief creative officer at TM. "You're competing with big budget spots, celebrities, puppies and babies. We wanted to create an unconventional spot for the Rangers' that taps into the emotional psyche of baseball fans." The spot was directed by Lan Freedman of Charlieuniformtango (www.charlieuniformtango. com), and Tango director Jeremy Bartel stars as the well-rested Rangers fan. The commercial was shot with an Arri Alexa Mini and edited in Avid Media Composer. James Rayburn edited the commercial for Charlieuniformtango. Artie Peña handled the online and color. Russell Smith served as audio engineer. "We were so excited to partner with TM on another big game spot for the Rangers, and to have so many of our team involved," adds Lola Lott, principal/CEO of Charlieuniformtango. SANTA MONICA, CA — Timber (http://timber.net) provided VFX and post services for three spots that aired during early February's Super Bowl broadcast. The studio contrib- uted to commercials for Avocados of Mexico, T-Mobile and Persil. In GuacWorld for Avocados From Mexico, a progressive community has built a sustainable biodome with all that they need, including Mexican avocados. Panic ensues when they realize they've left the chips on the outside. Their leader tries to calm the crowd by explain- ing that guacamole tastes good on lots of things. GSD&M conceived the spot, which was produced by O Positive. In addi- tion to Timber's VFX, the spot features music and sound design by Robot Repair, and a mix by Eleven. Arcade Edit's Nick Rondeau cut the piece. T-Mobile's Little Ones commercial advocates for equal pay by showing a diverse group of babies, each with the promise of unlimited potential. The spot was conceived by agency Laundry Service and was produced by Arts & Sciences, with Todd Krolczyk directing. In Little Ones, the camera appears to remain stationary, while the babies are slowly brought into view via a ro- tating table. Nirvana's "All Apologies" track has been given a light treat- ment that relaxes the babies, much like a newborn's nursury toy. The :60 spot was edited by Arcade Edit's Kim Bica. Timber handled visual effects and Apache provided the color treatment. Eleven handled audio post, with Ben Freer serving as sound designer/mixer and Andrew Smith assisting. Actress Kerry Washington's voiceover was recorded by Studio Awesome. And in Persil ProClean's Game- Time Stain-Time spot, the compa- ny's spokesperson calls time out during the big game to advise a group of fans on how to remove stains from their clothing. After stepping out of the flatscreen TV, he magically removes a guest's shirt, cleans it and returns it to the wearer without missing a beat. Another guest questions the whole trippy scenario, asking, "What were in those brownies?" DDB New York created the spot, which was produced by Prettybird. In addition to Timber's VFX, the spot's credits include editorial by Arcade Edit's Kyle Brown, color by Company 3 and audio post by Sound Lounge. CUT PRODUCES, POSTS TEXAS RANGERS SPOT TIMBER CONTRIBUTES TO THREE SUPER BOWL SPOTS MPC's LA and NYC offices contributed visual effects to a number of commercials that ap- peared during the Super Bowl LII broadcast. The studio's credits include work for Diet Coke (Because I Can), Toyota (Mobility for All, Good Odds), Sprint (Evelyn), Squarespace (Make it Happen) and Rochester Regional Health (Next is Now - local). All of the spots can be viewed on the MPC Website (www. moving-picture.com). Sprint's Evelyn CUT's Jeremy Bartel GuacWorld T-Moblie Game-Time Stain-Time