Issue link: http://digital.copcomm.com/i/869846
40 / the tasting panel / september 2017 F orceBrands is the leading recruiting and staffing firm for the beverage, food and beauty industries. We offer executive recruiting services, board of director assembly and industry-specific job boards including BevForce— which connects global beverage companies with future leaders. The Movers & Shakers newsletter features the latest new hires at the leading global beverage companies. Visit forceb.co/MOVINGSHAKING to sign up for the Movers & Shakers newsletter or to report your job move or recent hire. Kurt Eckert has been named National Manager of Maison Louis Jadot at Kobrand Corporation. He had been Partner at Marathon Selections. Edwin Hincapie has been named Trade Marketing Manager at Gruppo Campari. He had been Brand Marketing & PR Director at The ONE Group. Blaire Bisbee has been named Area Sales Manager at Phusion Projects. She had been Sales Representative at Republic National Distributing Company. Brad Guszack has been named Finance Director of Lucas Bols USA at Lucas Bols B.V. He had been Director of Commercial Development at Pasternak Wine Imports. Movers & Shakers Five Things a Hiring Manager Never Wants to See on a Resumé Some of ForceBrands' recruiters share some fundamental mistakes candidates make when submitting their resumés. Too Much Experience Ever heard that too much of a good thing can be bad? It's not the number of years you've spent working that matters—it's how much of that time you dedicated to your roles. Unless you're a freelancer, or have a valid explanation of why you've jumped from company to company so frequently, it's best to include only your most compelling long-term work experiences. Misspellings or Grammatical Errors This is an obvious one, but it happens more often than you'd think. Don't underestimate the value of having a second pair of editorial eyes on your resumé. While some hiring managers may overlook these mishaps for sales roles, they'll likely flag and reject resumés with typos for marketing or communications roles. Artwork Unless you're a graphic designer, avoid making your resumé look too colorful or artsy. The format of your resumé should match the type of job you are applying for; if the role is more professional in nature, a standard, simple, black- and-white format is just fine. After all, your experience should (and will) sell itself. Keep It Relevant Hiring managers want to see professional certifications relevant to the position you're applying for. Tailor your resumé to a specific role. The One-Page Rule Think of your resumé as an elevator pitch. Sell yourself in one page and make it the best one page it can be, regardless of how much great experience you've had. Want to connect with beverage industry leaders? Tap into BevForce at www.bevforce.com or email info@bevforce.com for more information. CAREER CORNER