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ENGAGING NATIONAL OFFERS CONSUMERS A CHANCE TO WIN A COLLEGE FOOTBALL VIP EXPERIENCE MOBILE sweepsTAKES MARKET SPECIFIC POS WILL ENGAGE CUSTOMERS AND SUPPORT ACTIVATION MEXICAN IMPORTS CONTINUE TO EXPERIENCE DOUBLE-DIGIT GROWTH 1 + 14 % EXPERIENCE DOUBLE-DIGIT GROWTH 1 + 14 14 % DOS EQUIS IS THE #1 RANKED MEXICAN DRAFT BRAND AND ONE OF THE FASTEST GROWING DRAUGHT BRANDS WITHIN TOTAL ON-PREMISE 2 # 1 DRAUGHT BRANDS WITHIN TOTAL ON-PREMISE 2 DURING KEY FOOTBALL OCCASIONS, CONSUMERS ARE MORE LIKELY TO CHOSE DOS EQUIS VS. COMPETITION 3 touchdown with DOS EQUIS DOS EQUIS RETURNS AS THE OFFICIAL BEER SPONSOR OF THE COLLEGE FOOTBALL PLAYOFF N O V E M B E R 1 S T – J A N U A R Y 8 T H , 2 0 1 8 CONTACT YOUR SALES REPRESENTATIVE TODAY. OFFICIAL BEER SPONSOR OF THE COLLEGE FOOTBALL PLAYOFF Sources: 1. Nielsen FDCM+ 52 weeks ending 5.20.17 2. Nielsen CGA L52 w.e 12.31.16 3. Nielsen Spectra National Behaviors Report – L52 w/e 1.17 (listen, attend watch NFL/College Football) ©2017 DOS EQUIS® XX SPECIAL LAGER. IMPORTED BY CERVEZAS MEXICANAS, WHITE PLAINS, NY. www.DOSEQUIS.com Light Backgrounds Dark Backgrounds