The Tasting Panel magazine

September 2017

Issue link:

Contents of this Issue


Page 90 of 128

86  /  the tasting panel  /  september 2017 BEER I n the beverage industry, making a great product that stays relevant for decades doesn't happen often—and when it does, many executives will pat themselves on the back and call it a day. But HEINEKEN, a household name for much of its storied history, wants to do more than brew great beer. Instead, the company works to use its power for good by improving the world in as many ways as it can. Established in 1864 by Gerard Adriaan Heineken, the international company is "still a family business to this day," according to Stephanie Johnston, Director of Corporate Social Responsibility at HEINEKEN USA. She attributes the business' longtime success to "the family's com- mitment to adapting to the needs of customers and the world at large." "Responsible and sustainable business practices not only keep HEINEKEN running smoothly in the long term, but also positively benefit the business and its brands: Being watchful in how we use the resources we need over the long term and protecting the way people enjoy our brands is just good business sense," Johnston adds. "There's a strong desire at HEINEKEN to support the local communities that, in turn, support us, so that is also a huge motivator within the business." HEINEKEN WORKS TO MAKE THE WORLD A BETTER PLACE by Emily Coleman HEINEKEN USA employees volunteer their time during the annual Day of Giving. Over the past few years, volunteers have collaborated with the nonprofit GrowNYC to visit green spaces in New York City, clean them up and make improvements. Brew the Right Thing

Articles in this issue

Archives of this issue

view archives of The Tasting Panel magazine - September 2017