The Tasting Panel magazine

September 2017

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Page 44 of 128

44  /  the tasting panel  /  september 2017 EUROPEAN SPIRITS Ukraine's UPSWING by Michael Cervin W hile many people might not know about Ukraine's long history with distilled spirits, Global Spirits, the largest spirits holding company in Eastern Europe, is at the forefront of a marketing push into the U.S. to raise brand awareness. Global Spirits started in 2003 as the brainchild of CEO Evgeniy Chernyak. "The U.S. is our top priority, as it has the most developed cocktail culture," Chernyak explains. The Tasting Panel visited Ukraine this past year to see their products firsthand. A TALE OF TWO SPIRITS

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