The Tasting Panel magazine

August 2017

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14  /  the tasting panel  /  august 2017 INDUSTRY SPOTLIGHT PHOTO COURTESY OF COURVOISIER Sales Chief for 375 Park Avenue Spirits E van Cohen has been named National Sales Manager at Louisville, Kentucky–based 375 Park Avenue Spirits, which has a portfolio that includes Van Gogh Vodka and Gin, Tap Whisky, Saint- Vivant Armagnac, Antica Sambuca and others, as well as representing the malt whiskies of International Beverage Holdings Ltd. Cohen––who has spent 17 years with MillerCoors, most recently as regional director of sales for craft and import arm Tenth and Blake–– will manage 375 Park Avenue Spirits' business operations across the U.S., reporting to President and COO Jason Schladenhauffen. New Courvoisier Brand Ambassador A$AP Rocky. Ode to the Code C ourvoisier has named rapper and actor A$AP Rocky as its Brand Ambassador, starring in print and digital creative materials and hosting exclusive experiences as part of a new campaign for the Cognac maker called "Honor Your Code." The campaign celebrates the influences, lessons and convictions and ideas that help guide everything one does. "I think your code is equivalent to your standards and your morals. It's whatever you believe in. And you should always stand by and honor what you believe in," says A$AP Rocky. "Courvoisier's commitment to quality, old-school production methods, design and art speaks to me." M.S. Walker Taps On-Premise Director M .S. Walker in Boston has named Tom Conte as the company's first Director of On-Premise National Accounts. He'll spearhead sales efforts at national bars and restau- rants for the M.S. Walker portfolio of spirit brands, including St. Elder Natural Elderflower Liqueur, West Cork Distillers, The Pogues Irish Whiskey, Mezcales de Leyenda, Pelotón de la Muerte Mezcal, Grand Mayan Tequila, Monteru French Single Grady Brandy and Grand Macnish. Conte, who has more than 40 years of experi- ence in spirits, was most recently Regional Sales Manager and Director of National On-Premise accounts at Serrallés USA.

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