CAS Quarterly

Summer 2017

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26 S U M M E R 2 0 1 7 C A S Q U A R T E R L Y The PGA's 9th Annual Produced By Conference Event Coverage: b y K a r o l U r b a n C A S M P S E On June 10 and 11, directors, producers, and industry professionals flocked to 20th Century Fox to enjoy a series of panels, exhibitors, mentoring roundtables, and networking. I went as a member of sound to observe just what is on producers' minds and what occupies their radar on the day- to-day. I attended six panels across the two-day span covering subjects such as what programming buyers search for, how to work internationally and create internationally attractive content, how to navigate contracts to maximize producer share participations (or contract-dependent producer payable amounts paid as a result of the exhibition and distribution of created media), building your financing and distribution team for indie projects, the art of the pitch, and minimizing costs due through workflow. The main takeaways that I feel dramatically impact us the most in the sound community are: there is no way to tell where what you are working on will end up, there is decreasingly little consistency in budget level versus distribution and overall success level concerning content outside of studio-backed big-budget features, and that payout from producer participation shares of previous projects and production incentives are often hugely important to your clients' ability to fund their next project and bring you aboard. And simply put, producers are navigating an entirely new landscape. While many aim to excel exclusively in a traditional theatrical or classic network television market, the market itself is changing and what the buyers, distributers, and Left: Ted Sarandos, Jerry Seinfeld, and PGA President Gary Lucchesi attend the 9th Annual Produced By Conference at 20th Century Fox on Saturday, June 10, 2017, in Los Angeles. Below: Oprah Winfrey, Bruce Cohen, and Ava DuVernay pose for the camera. Opposite page: Jordan Peele and Norman Lear pose for the camera. All photos by Jordan Strauss

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