Issue link: http://digital.copcomm.com/i/820551
30 P E R S P E C T I V E | M AY / J U N E 2 0 1 7 EXCELLENCE IN PRODUCTION DESIGN FOR A SHORT FORMAT: WEB SERIES, MUSIC VIDEO OR COMMERCIAL Top: A red balloon floats through the air, passing over water, through woods and into the city, where it joins a veritable swarm of multicolored balloons in the iPHONE "Balloons" commercial. Insets: James Chinlund with presenter Ben Feldman, and other views of the balloon's journey. Right: Having leapt off a rooftop at the end of the previous LEMONADE video, BEYONCÉ lands in a bedroom completely submerged underwater for "Denial"; looking to escape, she sings about the sacrifices she's made and the lies she's told herself in a relationship. BEYONCÉ: LEMONADE – 6 Inch JC MOLINA, Production Designer PELE KUDREN, Set Decorator BEYONCÉ: LEMONADE – Denial JASON HOUGAARD, Production Designer NATHAN BAILEY, Art Director NICOLAS RUIZ KELLEY, Assistant Art Director JENNA CRAIG, Set Decorator JAMES CHINLUND, Production Designer ADIDAS – Basketball Needs Creators RUTH DE JONG, Production Designer CARA BROWER, Art Director HARRISON PAUL RICHARDWISE, Assistant Art Director CHRISTINA CHARAD, Graphic Designer FLORENCIA MARTIN, Set Decorator iPHONE – Balloons ADG AWARD WINNER BEYONCÉ: LEMONADE – Hold Up JASON HOUGAARD, Production Designer NATHAN BAILEY, Art Director NICOLAS RUIZ KELLEY, Assistant Art Director JENNA CRAIG, Set Decorator