Issue link: http://digital.copcomm.com/i/818616
86 / the tasting panel / may 2017 MARKETING Our PR panel (left to right) at Wingtip in San Francisco: Sam Folsom of Folsom + Associates has more than 30 years of experience, including current clients Robert Mondavi Winery, Castello di Gabbiano and Gary Farrell Winery; Kimberly Charles of Charles Communications currently reps the Lodi Winegrape Commission, Gallica in Napa Valley and Neyen in Chile, among others; and Tim McDonald of Wine Spoken Here has been at the game for nearly four decades and clients include Distillery 209, Peachy Canyon and Steele Wines. ROI? Can PR equal