Black Meetings and Tourism

July/Aug 2012

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IAEE PUBLIC EVENTS COUNCIL RELEASES SURVEY REPORT TO EVALUATE PUBLIC EVENTS INDUSTRY 2011 percent expect nearly the same and eleven percent expect worse results. The economy was identified as the The International Association of Exhibitions and Events™ (IAEE) Public Events Council recently released its Public Events Industry 2011 survey report and Supplemental Report: How the Public Event/Consumer Show Engages with the Younger Generations/Professionals. The Public Events Council, in 2009, distributed a survey to public event organizers across 22 public events industry sectors to examine overall industry perform- ance. The report identified which public event industry sectors fared well, which sectors struggled and their expectations for the future. As a follow-up to that report, the survey was repeated in 2010 and 2011 with subsequent reports detailing individual and comparative sta- tistics over the survey years. "With three years of survey data now available, the public events industry is showing some optimistic signs with growth in exhibit space sales and steady revenue and attendance figures," says IAEE President Steven Hacker, CAE, FASAE. "The economy, however, con- tinues to be a major factor impacting many sectors of the public events indus- try." Key results include: • Sixty-six percent of respondents have an optimistic/very optimistic atti- tude toward 2012. • percent plan to launch new events in 2012. •Thirty-six percent expect better sponsorship revenue in 2012; fifty-seven 48 top issue facing the industry today. In 2009 the economy was also the top issue, but in 2010, more event-related issues were identified above the economy. Sixty-eight percent of public event organizer respondents take the younger attendee/professional into consideration when developing education program- perched at 8.2 percent for a second con- secutive month. After creating 226,000 jobs per month in the first quarter, the economy was only able to boost employ- ment by an average of 75,000 per month in the second quarter. And, while some of this deceleration was due to an unsea- sonably warm winter, there's no denying that the recovery is in a soft patch. "The slowdown has also extended to the travel sector of the economy, where after creating more than 13,000 jobs per month in the first quarter, travel jobs edged up just 2,600 per month in the second quarter, including an increase of just 1,300 in June to 7.6 million. "Still, it is important to note that since the employ- ment recovery began in March of 2011, the travel industry has created 271,000 new jobs and has created jobs at a pace that has been 26 percent faster than the rest of the economy. ming at events. The survey report on the Public Events Industry 2011 is available for pur- chase at www.tradeshowstore.com. The report is free for IAEE members and $99.95 for non-members. TRAVEL INDUSTRY CREATING JOBS 26 PERCENT FASTER THAN REST OF ECONOMY "Two reasons why employment David Huether, senior vice president of economics and research at the U.S. Travel Association, provides analysis on the recent Labor Department report on May 2012 employment numbers: "The Labor Department reported today that the economy added just 80,000 new jobs in June, similar to the revised 77,000 gain in May. Meanwhile, the unemployment rate remained growth in the travel sector has been out- pacing the rest of the economy in recent years are that jobs in the travel industry cannot be outsourced abroad or easily replaced through automation. With the travel industry more internationally engaged than most sectors of the econ- omy, the current slowdown in employ- ment growth has likely been due partly to the economic slowdown in Europe, which is why it is important for U.S. pol- icymakers to enact sensible long-term reforms that will make it easier for trav- elers from other areas of the world, such as Latin American and Asia, to visit the United States. And with the spending of every 33 overseas visitors supporting one U.S. job, more visitors will equal more jobs in America." Black Meetings & Tourism July/August 2012: www.blackmeetingsandtourism.com

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