Black Meetings and Tourism

July/Aug 2012

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CLEVELAND MEDICAL MART & CO N V E N T I O N C E N T E R OVERVIEW ClevelandMedicalMart & Convention Center is on track to open summer 2013, launching theworld's first center formed- ical innovation, education and commerce. The 1.1 million-sq. ft. campus boasts world-class facilities designed specifically for the medical and healthcare industries. BENEFITS Cleveland MMCC is the world's first permanent show- room building integrated with a municipal convention cen- ter targeted specifically to the healthcare industry, pro- ducing greater visibility and efficiency for leading manu- facturers and service providers worldwide. Showrooms will represent a wide spectrum of the healthcare industry, SECURING A SHOWROOM IN THE MEDICAL MART IS THE BEST WAY TO BRING PRODUCTS TO MARKET yShowcase your brand, demonstrate technology, increase credibility and control messaging with dramatic, high impact displays yMaintain a year-round presence and utilize your show- room as a regional sales offices or training center yCreate efficiencies for buyers of complementary products yEnable purchasers to see a full range of products in a sin- gle, convenient location ySpur innovation with critical mass yHost networking, sales and hospitality events in your showrooms or the adjacent conference center yCoordinate product demonstration visits to Cleveland area hospitals ySupplement existing marketing with MMPI's year-round promotions and communications yEnjoy increased traffic fromMMPI's special events and professional education programs Cleveland's status as an extreme center of excellence in healthcare will drive the Medical Mart's success. Cleveland is home to key customers. With a showroom in Cleveland, you will have a competi- including medical device, device design and manufactur- ing, information technology, healthcare furnishings, healthcare providers, medical education and communica- tions, paving the way for the newest generation of inno- vation and distribution in the healthcare sector. 14 tive advantage because you will be located in close prox- imity to some of the world's premier medical institutions, where manufacturers are already bringing their largest customers to see working installations of new products. The Medical Mart will provide a forum for you to capitalize Black Meetings & Tourism July/August 2012: www.blackmeetingsandtourism.com

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