The SOMM Journal

February / March 2017

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Page 48 of 116

48 { THE SOMM JOURNAL } FEBRUARY/MARCH 2017 { big things } If you didn't make plans to head to Napa Valley for the honor of attending the prestigious Premiere Napa Valley auction on February 25, as a member of the trade you are still given the opportunity to bid online from anywhere in the world (see sidebar on page 51). The bidding starts Friday the 24th at 9 a.m. and ends Saturday at 1:00 p.m. PST. If you're reading this after these dates, continue on: The trade-only Premiere Napa Valley, which has become one of the most coveted—and hard to get into—auctions in the wine world, will be covered in depth in our June-July issue, but allow us bring you closer to understanding why this is an epic event. Vintner Doug Shafer addresses the crowd at last year's Premiere Napa Valley, held at The Culinary Institute of America at Greystone. More than 200 of Napa Valley's winemakers have crafted small, one-of- a-kind wines to be offered at this year's sold-out Premiere. More than 40 lots will be available online. PHOTO: PHOTO: BOB MCCLENAHAN FOR NAPA VALLEY VINTNERS PHOTO: BOB MCCLENAHAN FOR NAPA VALLEY VINTNERS AS PREGTIGIOUS TRADE AUCTION PREMIERE NAPA VALLEY GOES INTO ITS 21ST YEAR, HERE'S WHAT MAKES IT SO SPECIAL PREVIEW PARTY by Meridith May

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