The Tasting Panel magazine

November 2016

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Page 58 of 100

58  /  the tasting panel  /  november 2016 by Emily Coleman / photos by Timothy Murray W hile many Americans might struggle to place Uzbekistan on a map, its premium water and fields of fine golden wheat make it the perfect home for incredible vodka. Named for the army who served under Emperor Tamerlane—the last of the great nomadic conquerors of the Eurasian Steppe—and who would drink before and after battles for power and celebration, Royal Elite Vodka follows the traditions of the region by maintaining a pure spirit. To ensure this crisp profile, distillation takes place at the Tashkentvino distillery, a distinguished facility, operating in Tashkent, Uzbekistan since 1867. Here, each of Royal Elite's expressions undergoes numerous distillations, with the Black Label going through the process six times, the Gold Label and Gluten Free seven times (along with being quartz-filtered) and the Purple Label eight times. "People are more health- conscious than ever," begins Glenn Henry, National Sales Director of Royal Elite Vodka. "They want natural, pure products, which is why you see the gin category taking over artificially-flavored vodkas. We want to stay true to what vodka is supposed to be: a clean, smooth spirit without additives." Focusing on guests that demand more from the spirits they consume, Royal Elite offers an organic and kosher portfolio, as well as an option for custom- ers looking to lower their gluten intake. Straying from the more common corn base, Royal Elite's Gluten Blair Harrell, Beverage Director for Bounce Sporting Club in New York City. The Royal Treatment ROYAL ELITE VODKA SERVES UP A SPIRIT FIT FOR A KING

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