The Tasting Panel magazine

September 2016

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Page 58 of 116

58  /  the tasting panel  /  september 2016 TALES OF THE COCKTAIL T he 14th Annual Tales of the Cocktail took place recently in New Orleans, and the bar world showed up in full force. Along with the seminars and workshops hosted by spirits produc- ers and industry seers, there were also a handful of great parties to help attendees get in the swing, relax during the fray and just plain have fun. Some were grandly staged annual events held by industry leaders; others were smaller, more intimate affairs that helped connect growing brands with their target audience on a personal level. Wednesday night's ABSOLUT Welcome Party celebrated one of the most important events in the Swedish calendar: Midsummer, the day of the year the sun never sets, the spirits come to dance and drink with mortals and anything can happen. Guests wore white, received garlands for their hair and mingled with the likes of Freya, Nâcken and the Oak King. Cocktails were based on the classics, and The Valkyries were on-hand to usher attendees to Valhalla. PARTY! Party! Party! JENNIFER MITCHELL PHOTOGRAPHY SPIRITS BRANDS STAGE INVENTIVE CELEBRATIONS AT TALES 2016 by David Ransom The Valkyries greeting guests at the ABSOLUT Welcome Party.

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