Issue link: http://digital.copcomm.com/i/685980
28 Ingenuity and persever- ance have been two essential pillars most important to me through- out my 20-plus-year career in the make-up industry. Never backing down from a chal- lenge and dedicating myself to my craft, today I look at the beauty landscape in awe of its evolution and I'm thankful for my role in helping to shape how women "make up." Before my name became synonymous with creating beautyblender, the hot pink elliptical make-up sponge applicator, I was a busy film and television make-up artist. As a department head working on one of the first television shows shot in high definition (HD), I knew we stood in a unique and transitional time in our industry and that we would be evolving and changing quickly. As artists, we needed to find creative ways to keep our clients looking their best on camera but also when they needed to be HD-ready with flawless skin for those up-close- and-personal moments. They say necessity is the mother of invention. The idea for beautyblender was born in a make-up trailer after countless hours of cutting up sponges for constant touch ups throughout the day in order to mimic the look of airbrushing, which you B Y R E A A N N S I L V A MAKE-UP ARTIST From to ENTREPRENEUR