The Tasting Panel magazine

April 2016

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42  /  the tasting panel  /  april 2016 BRAND STRATEGIES M aybe a friend has posted a card reading, "I drink a glass of wine every day in the hopes of living longer to drink more wine" to your social media, or perhaps you've sent one reading, "I love how your family drinks to enjoy each other's company rather than tolerate it"— whatever the case, unless you have taken up residence under a rock, you've undoubtedly come across the wonderfully dry humor of Someecards, one of the most widely shared brands on the Web and in social media. Instead of only enjoying these on the internet, your consumers can now bring the laughs home with the brand SomeWine, co-owned by 1026 Beverage Company and Someecards. To increase SomeWine's distribution footprint to over 25 states nationwide, 1026 Beverage Company has partnered with Blue Ridge Spirits Marketing—an Atlanta-based sales and marketing company that focuses primarily on premium wine and spirit brands. "We are very excited to partner with 1026 Beverages on our first wine venture," says Carlos Carreras, CEO of Blue Ridge Spirits Marketing. "They have a vision and aggressive growth strategy that is very compatible with ours." 1026 Beverage Co. launched SomeWine in January 2016. John Ormiston, partner in 1026 Beverage Company says, "SomeWine is based on one of the most recognized and loved brands among Millennials, an audience that is becoming increasingly important in the wine and spirits industry. Our part- nership with Blue Ridge accelerates our ability to make SomeWine available to the tens of millions of Someecards fans. They have a strong and growing organization and we look forward to a long and prosperous relationship." Adds Rene Armas, VP of Sales for Blue Ridge, "We are thrilled and honored to be partnering with Somewine. Someecards ranks as one of the top social media engagement performing brands in the entire world—out- performing many of the world's most recognizable brands. In the battle for pull-through, it is a tremendous competitive advantage to be able to launch a brand that already has that level of brand awareness built into it." Go ahead and let the wine (and packaging) do the talking for you! BLUE RIDGE SPIRITS MARKETING AND 1026 BEVERAGE COMPANY ANNOUNCE NEW PARTNERSHIP by Izzy Watson Wine Flies (off the Shelf) When You're Having Fun

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