The SOMM Journal

February / March 2016

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Page 59 of 132

{ }  59 { }  59 ➜ LOCATION: FAENA HOTEL MIAMI ➜ EVENT: UNVEILING OF L'EDEN BY PERRIER-JOUET "Perrier-Jouët has been the official champagne partner of Design Miami since 2012," explains Luvera. "Every year this is a big event for our brand. In addition to our Faena Penthouse and a hand- ful of complementary luxury events, this year we partnered with Pernod Ricard Travel and Retail Americas to create an Enchanting Garden brand experience in Miami International Airport." ➜ LOCATION: FAENA DISTRICT ➜ EVENT: FIRST AVIÓN TEQUILA BARREL PROGRAM LAUNCH "Alan Faena is a unique individual with a pretty amazing story," explains Kim. A few years ago, he established the first Faena property in Buenos Aires and has since helped revitalize the neighborhood. His aim was to replicate this in Miami, and it has been met with great support and success. The Faena District in Miami is not just a hotel, but includes luxury condominiums, a forum with shops and galleries, and a center for performing arts and fine arts in Miami. Alan Faena is very hands-on, visiting the property daily, so when it came time to supply the beverage program it was only natural that he would want the best products from around the world. Enter the Avión Tequila Reposado Barrel Program, which was launched with Alan Faena as the inaugural member. Faena hand-selected a barrel for the final blend of his bespoke bottling of Avión Tequila." CREDIT: TORY STOLPER/GETTY IMAGES FOR PERNOD RICARD USA Gladys Mugica, Market Manager for On-Premise with Pernod Ricard USA (left), and Iris Descamps, Champagne Ambassador for Perrier-Jouët. Jason Kim, Director of Prestige Commercial Development, Pernod Ricard USA (left), and Alan Faena attend the Raspoutine Paris Pop-Up at L'Eden by Perrier-Jouët. Alan Faena hand- picked a barrel of Avión Reposado for the final blend of his bespoke bottling of Avión Tequila. CREDIT: MIKE COPPOLA/GETTY IMAGES FOR PERNOD RICARD USA

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