Issue link: http://digital.copcomm.com/i/611718
december 2015 / the tasting panel / 79 bat," says Megan Bordi, Senior Brand Manager for Chivas USA at Pernod Ricard who oversees U.S. marketing for all of Chivas's products. So, is it a hit? "For the traditional whisky market, definitely," notes Martinez, "but we are also seeing good movement in the nightclub sector, with bottle sales far above early expectations, particularly in the Latin markets where Cognac and certain lighter-style single malts tend to rule the game." To that end, Chivas has team members dedicated to working those particular market sectors, and is also utilizing ads in both English and Spanish, where necessary, to help build awareness and loyalty for Chivas Extra on both sides of the bar. The approach seems to be working, and Chivas Extra, from a company built on the philosophy of delivering both quality and value for its customer base, is sure to build on that legacy and is available in all major U.S. markets. The Strathisla Distillery, Chivas Regal's spiritual home.