The Tasting Panel magazine

December 2015

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december 2015  /  the tasting panel  /  55 ust how famous is Fratelli Branca? You'll likely find at least one of the distillery's products in every bar on the planet. It's as impressive a portfolio of liqueurs and aperitifs as exists; a partial list includes such timeless classics as Fernet-Branca, Brancamenta, Punt e Mes and Antica Formula. After 170 years, the company reaffirms that tradition and innovation are, and will always be, the cornerstone of its success. As President and CEO of Fratelli Branca Count Niccolò Branca, the fifth generation of the Branca family to lead the company, notes: "This anniversary marks a milestone for our company. Our focus on quality and innovation, along with the preservation of tradition, continue to make us successful." The Fratelli Branca Distillery opened its doors in 1845 by Bernandino Branca in the heart of Milan. The recipe Branca devised still remains a closely guarded secret and the exact circumstances surrounding its inception are not fully known, which adds a touch of intrigue to the whole matter. The only copy of the december 2015 /  the tasting panel  / 55 ust how famous is Fratelli Branca? You'll likely find at least one of the distillery's products in every bar on the planet. It's as impressive a portfolio of liqueurs and aperitifs as exists; a partial list includes such timeless classics as Fernet-Branca, Brancamenta, Punt e Mes and Antica Formula. After 170 years, the company reaffirms that tradition and innovation are, and will always be, the cornerstone of As President and CEO of Fratelli Branca Count Niccolò Branca, the fifth generation of the Branca family to lead the company, notes: "This anniversary marks a milestone for our company. Our focus on quality and innovation, along with the preservation of tradition, continue to make us The Fratelli Branca Distillery opened its doors in 1845 by Bernandino Branca in the heart of Milan. The recipe Branca devised still remains a closely guarded secret and the exact circumstances surrounding its inception are not fully known, which adds a touch of intrigue to the whole matter. The only copy of the Italian J Past advertising posters for Fratelli Branca. by Robert Plotkin FAMED DISTILLER FRATELLI BRANCA MARKS ITS 170TH ANNIVERSARY

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