NORTH AMERICAN WHISK(E)Y Wiser's Up
WE DISCOVER CANADA'S TOP-SELLING WHISKY BRAND . . . IN TEXAS by Anthony Head / photos by Kirk Weddle
Wiser's Legacy's rollout team in Plano: Zanata's mixologist Curtis Schaibly, the Wiserhood briefcase and Wiser's Brand Ambassador Corey Stoner.
W 70 / the tasting panel / april 2012
e meet Corey Stoner, Wiser's Canadian Whisky Brand Ambassador, at the second-floor bar of Zanata, a Mediterranean grill in Plano, just north of Dallas. "The current 'Wiserhood' campaign," he tells us, "included gaining the approval of the 'Society of Uncompromising Men.'" He flips open his briefcase to reveal a small screen and speakers to play several clever and Canada- only Wiser's television commercials. (For international video amusement, Google "Wiserhood" to view a handful of these spots.)
