Issue link: http://digital.copcomm.com/i/61075
THE LONDON WINE FAIR THE WORLDS LEADING WINE TRADE EVENT WINE BRIEFS CALLING ALL WINE PROS... THIS YEARS WINE EVENT NOT TO BE MISSED! Approximately 20,000 visitors attend the London International Wine Fair each year and use it as a benchmark to keep up with what is happening in the wine world. Producers from some 35 countries showcase their best wines, while buyers from around the world gather to plan their purchasing for the year, meet trade contacts, attend seminars, and return to their markets armed with the latest trends! Don't miss out on this years opportunity to taste the latest vintages from all over the world! This May brings even more than year's past, including premier tastings with featured winemakers from all over the globe. With an event that encourages an exploratory approach to tasting, the LIWF offers the opportunity to go home with those new discoveries that help shape your wine program into a unique and exciting experience for customers. The LIWF also offers world-class master classes and seminars, giving the opportunity to taste, explore, and learn with the international community's top wine personalities. The event is free of charge and strictly trade only to ensure that the contacts you make are professionally valuable and networking opportunities are not missed. Our Kind of Guy G A VISIT WITH VIDAL-FLEURY WINEMAKER GUY SARTON uy Sarton's first trip to Los Angeles may have been more memorable for us than for him. As the winemaker and General What are you waiting for? Registration for visitors is open (Register Here). For any questions or help with accommodations in the UK please contact us through timm@bluechair.com. IR ENT CALLING ALL WINE PROS... THIS YEARS WINE EVENT NOT TO BE MISSED! Approximately 20,000 visitors attend the London International Wine Fair each year and use it as a benchmark to keep up with what is happening in the wine world. Producers from some 35 countries showcase their best wines, while buyers from around the world gather to plan their purchasing for the year, meet trade contacts, attend seminars, and return to their markets armed with the latest trends! y to he This May brings even more than year's past, including premier tastings with featured winemakers from all over the globe. With an event that encourages an exploratory approach to tasting, the LIWF offers the opportunity to go home with those new discoveries that help shape your wine program into a unique and exciting experience for customers. The LIWF also offers world-class master classes and seminars, giving the opportunity to taste, explore, and learn with the international community's top wine personalities. The event is free of charge and strictly trade only to ensure that the contacts you make are professionally valuable and networking opportunities are not missed. What are you waiting for? Registration for visitors is open (Register Here). For any questions or help with accommodations in the UK please contact us through timm@bluechair.com. Manager for Vidal-Fleury, Sarton may not be a blood relative of the family who own and operate the oldest winery in the Rhône Valley (since 1791), but making wine is his most important mission. In the past four years, Sarton was instrumental in setting up a new winery for Vidal-Fleury in Côte-Rôtie, dedicated to the aging of wine—from the end of fermentation to bottling. "In France, especially the Northern Rhône, red wines are more aggressive compared to the New World," Sarton points out. "We need to be true to our terroir so we only have two options: minimize extractions for drinkability, or maximize extractions to catch the character of the area, knowing we can patiently wait for the wine to age." —Meridith May Tasting with Mark Sadr THE BEVERAGE DIRECTOR AT BLT STEAK IN LOS ANGELES SHARES HIS ENTHUSIASM Mark Sadr, Beverage Director, BLT Steak in West Hollywood. "I love what I do: I am tasting products of passion." One of Mark Sadr's favorite stories is a recent encounter with a "regular" customer who was excited to share a bottle of wine with him. It just so happened to be a 1945 Mouton. And that bottle was preceded by a bottle of 1870 Mouton. Sadr was floored. "He brought the two wines in, side by side. I had no business drinking them, but he opened the bottles. Happy but surprised, I asked, 'Of all the places you could have gone tonight, you come here?'" The fact is, Sadr's customers share his excitement and want him to share theirs—the perfect relationship between a Beverage Director and restaurant patrons. No true wine professional would be blasé about being able to enjoy some of the rarest wines in the world with customers, but Sadr always takes a low- key approach that allows the customer to share his or her own thoughts on the wines without intimidation. BLT Steak, with its stellar reputation and star-power clientele, has yet another asset in the modest Sadr. An enthusiasm for finding good value while "maintaining the pedigree" of the Sunset Boulevard landmark is his ideal. —M. M. We tasted through the Vidal-Fleury portfolio at BLT Steak in West Hollywood with wine- maker Guy Sarton.