The Tasting Panel magazine

September 2015

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GENERATE LIFT and VOLUME from DOS EQUIS MASQUERADE. RETAILERS HAVE SEEN AN IMPACTFUL OCTOBER FIVE YEARS IN A ROW WITH DOS EQUIS. AND THIS YEAR, WHEN YOU ADD IN OUR COMPELLING PARTNERSHIPS, THE OPPORTUNITIES TO UNMASK GROWTH ARE ENDLESS. 360° MAJOR MARKETING CAMPAIGN 10 WEEKS OF NATIONAL TV 17 WEEKS OF SOCIAL AND SEARCH ENGAGING SWEEPSTAKES EYE-CATCHING POS DOS EQUIS HAS GROWN +18% ANNUALLY OVER THE PAST 3 YEARS 9X FASTER VS. TOTAL BEER 1 CONTACT YOUR HEINEKEN USA DISTRIBUTOR REPRESENTATIVE TODAY. ©2015 CERVEZAS MEXICANAS, NEW YORK, NY 1 Nielsen, FDCM+, YTD ending 5/23/15 2 Nielsen panel data, all outlets, 52 weeks ending 12/27/14 www.DOSEQUIS.com SHOPPERS MAKE +6% MORE TRIPS VS. AVERAGE BEER SHOPPERS 2 SHOPPERS HAVE +51% HIGHER BASKET RINGS VS. AVERAGE BEER SHOPPERS 2 PROMOTIONAL PARTNERSHIPS

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