Post Magazine

February 2012

Issue link:

Contents of this Issue


Page 41 of 51

postings SHELLO! NOW SIT DOWN, RELAX N EW YORK — East Pleasant ( produced a new spot for Royal Caribbean that invites busy city folks to return to the sea, where they can relax. Directed by Xander and conceived by JWT NY, "The Sea Is Calling. Answer It Roy- ally" campaign includes TV and online elements, along with a Facebook page, a wrapped subway car in NYC and outdoor advertising in six markets. In the :60 spot, real people are shown answering the "shellphone," a large sea shell that connects them to the voice of the ocean. The female voice on the other end offers all sorts of invitations designed to lure the listener away from their busy day-to-day life. Once East Pleasant wrapped production — eight days shooting in four cities — they turned the footage over to Xander's long-time collaborator Will Znidaric at Pleasant Post ( The campaign, shot using three Red Epic cameras, was edited in Final Cut Pro. Audio was posted by Andy Green at JWTwo. HAPPY BIRTHDAY... TO LEAF S ANTA MONICA — VFX/digital studio MPC (, which has loca- tions here, as well as in London, New York, Vancouver and Bangalore, created a new spot for Nissan that celebrates the first birthday of its 100 percent electric Leaf vehicle. Happy Birthday, out of TBWA Chiat Day, features different electrical outlets throughout a home smiling and singing "Happy Birthday" to the Leaf, which later appears in the driveway. MPC handled production and post, with Dan Marsh directing and Mark Williams serv- ing as director of photography. Asher Edwards was executive producer of post production, Jenny Bright was head of production and Jake Montgomery was visual effects supervisor. Trent Shumway provided Flame services, and Mark Holden finished the spot in the Smoke. Jonah Austin and Yas Koyama provided computer graphics. ROOM ENOUGH FOR THIS SHORT H OLLYWOOD — Director/producer Mehran Torgoley's short film Room Enough (www., which debuted at the Litchfield Film Festival, is a sci-fi/drama adapted from a short story by Isaac Marion. It takes place one minute in the future, where lead character Jonathan Etticks is able to see his unused potential. The film was shot over a two-week span with an all-volunteer cast and crew. DP Arjun Prakash shot the project using a Canon 7D and a Panasonic GH1. Llana Barron, who has two small roles in the film, wrote the 24-minute original score as well as the original song, "Split." Numbir Nine Films' Torgoley edited the short using Apple Final Cut Pro, and performed compositing using a free Final Cut plug-in called 8 Point Matte by Alex4d. DP Prakash performed color grading in After Effects. The short's opening credits were created using Adobe's Illustrator and After Effects. SEASONAL COUNTDOWN M INNEAPOLIS — In The Groove Music ( was called on by St. Louis–based advertising agency Cannonball to create original music for First Day Of Season, a Budweiser spot that counted down the 12 days leading up to Christmas and the NBA season. The spot featured actors Owen Wilson and Emmanuelle Chriqui (Entourage), five-time NBA champion Steve Kerr, and Dallas Mavericks owner Mark Cuban, along with Chicago's Luvabulls dance team. Music group LMFAO provided vocals for the basketball-themed soundtrack, which In the Groove co-founder Darren Drew says was composed in just a matter of hours. Tool of North America produced the project, and School's John Devries handled the edit. The Vanity handled online and visual effects, and Notch provided color correction. Pirate Radio/TV mixed the project and handled sound design. 40 Post • February 2012

Articles in this issue

Links on this page

Archives of this issue

view archives of Post Magazine - February 2012