Resolutions You Can Drink
"RESOLUTIONARY" VOLI VODKA HELPS KEEP THE NEW YEAR IN SHAPE
by David Gadd A
dam Kamenstein knows a thing or two about resolutions. The founder of Voli Vodka is a former district attorney and highly successful federal prosecutor. When he moved into private law practice in Los Angeles after years of public service, he soon resolved to quit his "day job" to create something of lasting value, starting from scratch. After months of due diligence on the vodka category and a year and a half of formulation work on the recipe, Voli was launched in the winter of 2010—the world's first low- calorie vodka line. As we enter a new year, Voli brings that same spirit of resolution to cocktails for health- conscious consumers, both on- and off-premise. The brand's "Resolutionary" ad campaign plays on Voli's ability to deliver flavor without high alcohol or high calorie content. "We wanted to introduce a product that was tasty enough on its own that you don't have to add sugary mixers," says Kamenstein. "Voli is phenomenal just on the rocks. It's 60 proof, not 80 proof, and that makes it smoother, more approachable—no rubbing alcohol burn." The moderate proof also allows for better taste with the addition of less natural flavoring, further reducing the calorie count.
Voli Raspberry Cocoa Fusion is the low-calorie base for the Sultry Red, a limited-edition cocktail at brand new nightspot 1 OAK Las Vegas.
60 / the tasting panel / january/february 2012
PHOTO: DANIELLE "DEED" DEBRUNO
