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Building a House of Cards forThe Concept Farm Compositing for the piece was completed in Autodesk Flame. Recent Venables, Bell and Partners spots include Release the Hounds for Audi (top) and Mom Jeans for Ebay. Both feature work by The Mill. ships on our own with these companies — if we've had a good experience, we will seek them out on our own." What are some of the things that keep VB&P and Allen coming back to certain post entities? "You want to know that you are getting a certain amount of attentive- ness and that you are not just one more job on the laundry list of other jobs. You want someone who is communicating with you on a regular basis, someone who is respon- sive and who listens to you and makes sure their artists are taking the creative input we are providing and responding in a timely and creative fashion." Even though he does have his list of "usual suspects," Allen still looks at new techniques and new reels, and VB&P is very good about having studios come in to show their work. They have screenings, many of which take place during breakfast or lunch, where producers and creatives give these reels a good, long look. Right now VB&P is working on an effects- heavy job, that could not be named at press time, with director Danny Kleinman, VFX house Framestore and editing house Cut and Run, both in London. "We've worked a fair amount with Danny Kleinman over the last couple of years," reports Allen. "He is a direc- tor who has a good working relationship with Framestore too, and by working with him, we've since developed our own relationship with them." Audio shops they call on regularly include Play, Lime and M Squared. A recent project that Allen can mention is a multi-spot Ebay campaign that was posted at The Mill, Los Angeles, and edited at Arcade Edit. The agency has worked a lot with The Mill over the past few years and has developed a close working relationship with them. It's one of those houses that Evans referred to earlier — one of their "go- to" shops. VB&P also worked with The Mill earlier in the year for the Brian Buckley- directed Release the Hounds, an Audi spot that premiered during Super Bowl. SAN FRANCISCO — Led by creative directors Nate Robinson and Andrew Sinagra, the creative team at Ntropic produced what they call a "visual metaphor" for the Bank of New York Mellon in its House of Cards spot. Working with ad agency The Concept Farm (www.conceptfarm.com) for a second year in a row for this client, the new spot features live-action, CGI, visual effects, compositing, color grading (by Marshall Plante) and final conform by Ntropic, and is currently airing nationwide. For Ntropic (www.ntropic.com), who launched their New York office this summer, this project was an opportunity to use artists and technology in all three of their offices: Manhattan, Santa Moni- ca and San Francisco. The collaboration on this project with the agency and client began early on. "There isn't a lot of work out there these days with this level of visual metaphor in it," says Sinagra. "So when Nate and I saw the boards and read the brief, we jumped on it. We knew this was going to be a beautiful piece, and were so happy they asked us to contribute our talents again this year." "The Ntropic team's process and scientific approach to the art of how the cards fell was very impressive," adds Carey Cwieka, director of account management, The Concept Farm. Allen sums up by saying, "There are many compa- nies out there doing great work, but when you start landing on a couple of them who work out, it's hard to walk away." www.postmagazine.com Post • January 2012 35