Post Magazine

January 2012

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Page 33 of 51

Agencies & find, and work, with post pros. How creatives By Randi Altman Post While most agencies have established and comfort- able relationships with post houses, they do keep their eyes open for new talent. Sometimes it's word of mouth. Sometimes it's a spot that impresses on air. Sometimes it during a showing at the agency itself. Where things do differ a bit is in relation to VFX houses. That's when agencies rely on directors, (who also have favorite editors) to lead the way. So, what makes a company a "go-to" shop for these agencies? Knowing they can count on these post artists in a pinch. Brickyard VFX LA ( provided effects work for ESPN 2's "Afternoon Block" campaign via agency Wong, Doody, Crandall, Wiener and director Rob Boocheck of Oil Factory Inc. Each spot features separate live- action components placed in individual blocks and vertically stacked on top of each other, as if they were actually life-size TV show sets. "In order to achieve believability in the design, we did extensive previs prior to the shoots, outlining specific camera angles, lensing and camera placement — and communicated 32 Post • January 2012 closely with the agency creatives, copywriter Brock Johnson and art director Dennis Lee, throughout the process," says Brickyard EP, Jeff Blodgett. Brick- yard composited all of the live-action blocks and CG elements as well as com- posited screens and various elements into the set pieces. They worked closely with the agency to make sure they depicted each set design accurately and collaboratively managed all of the prepro and shoot planning to make the post and visual effects process as seamless as possible.

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