The Tasting Panel magazine

January/February 2015

Issue link: http://digital.copcomm.com/i/455266

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COVER STORY january/february 2015  /  the tasting panel  /  61 IN A NEW STRATEGY, NEWCASTLE BROWN ALE FINDS ITS TARGET MARKET—DIGITALLY by David D. Denton, CWE, CSS, IBWE Betsy Paynter, HEINEKEN USA Digital Media Manager; Brett Steen, Brand Manager, Newcastle Brown Ale; Priscilla Flores Dohnert, Brand Director, Newcastle Brown Ale. PHOTO: TIMOTHY MURRAY Cutting the

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