COVER STORY
january/february 2015 / the tasting panel / 61
IN A NEW STRATEGY, NEWCASTLE BROWN ALE FINDS ITS
TARGET MARKET—DIGITALLY
by David D. Denton, CWE, CSS, IBWE
Betsy Paynter, HEINEKEN USA Digital Media Manager;
Brett Steen, Brand Manager, Newcastle Brown Ale; Priscilla
Flores Dohnert, Brand Director, Newcastle Brown Ale.
PHOTO:
TIMOTHY
MURRAY
Cutting the