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Bits & Pieces Wildchild completes Falabella and Basement project N EW YORK — Wildchild/NY editor Diego Panich recently completed work on a new spot for Falabella and Basement featuring musician Lenny Kravitz. The commercial plays in a documentary style, combining Kravitz's new track, "Rock Star City Life," with black & white 35mm imagery of the rocker, who easily moves among fans, friends and band mates on his way to a show in Miami. The tag "Basement: Lenny Kravitz, Solo En Falabella" closes the spot. Partizan's Philip Adelman directed the piece, and Melissa Larsen was DP. Panich cut the :30 commercial in Final Cut Pro. The project marks the second recent col- laboration with Basement, as Panich edited a surreal fan- tasy spot featuring supermodel Kate Moss earlier this year. He was commissioned for the latest project via Santiago de Chile-based agency Dittborn & Unzueta, and travelled to the country to perform the edit. "For me, the energy and vitality of the tempo and lyrics of Kravitz's song was the dominating force of the com- mercial," Panich explains. "As soon as I began cutting, the beat revealed itself as the perfect pace for setting the mood and pace." He says the biggest challenge for the project was hav- ing to repeatedly re-sync the beat with the visuals every time he changed the order of the scenes, or created an alternate version. at a glance YOUR ONE-STOP SHOP FOR POST PRODUCTION The 131ST AES CONVENTION takes place this month in NYC and will include a number of workshops aimed at audio post pros. "The Mobile Generation of Music Creation and Production" will look at mobile devices, cloud computing and innovative software algorithms. Other panels include "Sound Quality Evaluation," "Audio Asset Restora- tion," "Delay FX" and "MP3 Can Sound Good." Check out www.aes.org. Katy Perry's Firework music video took top honors at MTV's Video Music Awards recently. The "Video of the Year" was posted by RADI- UM/REEL FX (www.radium.com) and was shot over four nights in various locations around the city of Budapest, Hungary. Dave Meyers of @Radical Media directed the video and selected Radium to provide visual effects, online and finishing services. CHAINSAW (www.chainsawedit.com) editors Michael Polito, Digital Transfer, Editorial & QC Services 150 Unique, State-of-the-art Editing Suites Audio Editing, Mixing, Conforming, Layback and Restoration Smoke, Final Cut Pro and Avid Editing and Effects Stock Footage Library Footage for Commercials, Features and Television Digital & Photographic Imaging Services Color Correction & Retouching Unit Stills File Processing, Including from Red Footage 6 Full Service Theatres & Screening Rooms Seating from 33 to 516 The fourth annual stateside FIREFLIES (www.fireflieswest.com) cycling ride took place recently to benefiting City of Hope hospital's Leukemia and Lymphoma treatment and research efforts. The event centered around a six-day, 550-mile ride from Goodby, Silverstein & Partners' San Francisco office, travelling down the coast to The Mill's LA office. Burbank's TELECORPS HOLDINGS has sold the assets of its Coffey Sound division (www.coffeysound.com) in Hollywood to Trew Audio. The move is part of the Telecorp's overall restructuring plan and intent to re-focus on its core business in California: production and post rent- als and services. 5555 Melrose Avenue • Hollywood, California 90038 323.956.3991 • www.TheStudiosAtParamount.com 6 Post • October 2011 www.postmagazine.com ALPHADOGS (www.4alphadogs.com) recently hosted the Editors' Lounge (www.editorslounge.com), which featured demos of Adobe Premiere Pro Creative Suite 5.5, Blackmagic Design's DaVinci Resolve and Ciphertex Data Security. Bill DeRonde and Kevin O'Dea won an Emmy Award for their work on the HBO music special Lady GaGa Presents The Monster Ball Tour: At Madison Square Garden. The award was presented in the "Outstanding Picture Editing For A Special (Single Or Multi-Camera)" category and is shared with editor Katie Hetland. The special was recorded live over two nights using 17 cameras. Creative editorial, color correction and final editorial were all conducted at Chainsaw's facility in Hollywood.