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October 2011

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editor's note IBC 2011 I By RANDI ALTMAN EDITOR-IN-CHIEF BC 2011 in Amsterdam last month was by all accounts a success — the post halls were buzzing, exhibitors had smiles on their faces, and accord- ing to IBC itself, more than 50,000 people attended the show, making it the biggest one on record. And there was interesting new product news, as witnessed and documented by our wonderful bloggers — Russell Dodgson from Framestore and Sam Johnson from The Lab, AMV BBDO's post facility. Both are based in London. To read their thoughts from the show, visit http://www. Speaking of products, Post called on a small but very hands-on group of post pros who were walking the show to vote on our "Best of Show" awards for IBC 2011. The winners are as follows, in no particular order: The Foundry's Hiero, a DIT/Conform tool for Nuke; AJA's iO XT, a portable video I/O prod- uct offering two Thunderbolt ports; Blackmagic's Intensity Extreme, a Thunderbolt-based HDMI and analog capture and playback device; Atomos Ninja, a portable touchscreen HD recorder, moni- tor and playback device that captures video direct to Apple ProRes from cameras with an HDMI output; Flavoursys' Strawberry asset management tool, providing basic project sharing and storage POST SCRIPT A 'Fresh' perspective F By MARC LOFTUS SENIOR EDITOR resh Editorial ( recently launched with operations in Santa Monica and New York. The bi-coastal editorial operation is dedicated to the art of "visual sto- rytelling," and is headed by executive producer Sean DeVeaux, with Richard Cooperman cut- ting on the West Coast and Todd Stewart working from the East Coast. Both use FCP 7. The inspiration for Fresh Editorial stems, in part, from Cooperman's own interest in grow- ing organic produce. "You can learn a lot from nature and you can learn a lot from plants," he explains. "There's a lot of care that goes into building a garden, then you reap the rewards later. I kind of feel the same about editing." Cooperman got his start working on music videos in Toronto, and later settled in the LA area working at Brass Knuckles in the late '90s and then the satellite office of Chicago's Ave- nue Edit. His pairing with Stewart seemed nat- ural since both are image-based editors. "Image-based spots can be auto spots, [or] beauty spots, where it's more of a rhythmic edi- 2 Post • October 2011 virtualization in relation to an open project in the database; and Tangent's Element panel, a compact color grading control surface. Honorable mentions include Assimilate Scratch with Kona support; FilmLight plug-ins; SGO's Mis- tika with new stereo tools; Pixel Farm's PF Track 2011; Arri's Arristudio camera; Sony's OLED monitors; and Maxon's Cinema 4D R13. There were many cool tools at the show, I urge you to check out for more. Why is a show like IBC so important to prod- uct-makers? "An ever-shrinking world demands that vendors participate on a global stage," explains Xytech's Greg Dolan. "IBC, as a venue, brings together all the top broadcasters and post houses with a specifically European point of view. Under- standing this point of view is critical in crafting a product and service strategy that is relevant for Europe, the Middle East and Africa clients." Matrox's Janet Matey says, "IBC is important for Matrox because it is the only show that many of our customers, industry partners and resellers attend. We use the opportunity to expose new Matrox technology in private meetings and to launch new products and updates that show our commitment to the broadcast and pro A/V markets in Europe, the Middle East and Africa." EDITORIAL RANDI ALTMAN Editor-in-Chief (516) 797-0884 MARC LOFTUS Senior Editor (516) 376-1087 CHRISTINE BUNISH Film& Video RON DICESARE Audio BOB PANK European Correspondent DAN RESTUCCIO West Coast Bureau BARRY GOCH West Coast Blogger/Reporter IAIN BLAIR Film MICHAEL VIGGIANO Art Director ADVERTISING NATASHA SWORDS VP, Marketing (818) 291-1112 MARI KOHN National Sales Manager (818) 291-1153 cell: (818) 472-1491 GARY RHODES Eastern & Intl Sales Manager (631) 274-9530 cell (516)410-8638 CHRIS SALCIDO Account Manager (818) 291-1144 CUSTOMER SERVICE 620 West Elk Ave, Glendale, CA 91204 (800) 280 6446 torial. I really got into rhythm-based editing to a track," says Cooperman of his early work. "A lot of directors I've worked with over the years went on to direct image-based commercials, which are small music video-type projects, but as opposed to having a singer, they use a product." Some of these projects include a spot pro- moting Halle Berry's Reveal fragrance and Jeep's Sandbox commercial. Working on image spots requires him to closely assess footage. "I'm really methodical about going through it," says Cooperman of the footage he works with. Even in his music video work, he'll stay away from the tempta- tion of using multi-cam features. "If you do work up front, in the back end, it really helps out. When everything is squeezed down to four little windows, you can't really assess if it's the best or not. Sometimes you don't pick up some great little moments." Fresh is currently looking for space in Santa Monica or Culver City, where it hopes to grow its business. opt 2 (publishing), opt 1 (subscriptions) REPRINTS Reprints (781) 255-0625 • (818) 291-1153 LA SALES OFFICE: 620 West Elk Avenue, Glendale, California 91204 (800) 280-6446 WILLIAM R. RITTWAGE President / CEO SEE US ON Post Magazine is published by Post, LLC, a COP communications company. Post does not verify any claims or other information appearing in any of the advertisements contained in the publication, and cannot take any responsibility for any losses or other damages incurred by readers in reliance on such content. Post cannot be held responsible for the safekeeping or return of unsolicited articles, manuscripts, photographs, illustrations or other materials. Subscriptions: Address all subscription correspondence to Post Magazine, 620 West Elk Ave, Glendale, CA 91204. 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