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October 2011

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Page 25 of 51

Create Once, Deliver A variety of solutions abound. By Christine Bunish Often It's routine for content creators today to ask post houses to take their TV programs, features or commercials and spin-off numerous deliverables for broadcast, Websites and Web portals, Video On Demand (VOD), social media and handheld devices. Repurposing assets for different platforms can be a complex process, however. "There's no one perfect solution and file type for everyone," says Michael Rebel, manager of digital media operations at Modern VideoFilm. "No one file type will support every deliverable." While industry groups are striving for a standard, solutions currently vary. Fotokem's NextLab Mobile is a dailies and asset manage- ment system that works well with a variety of formats. 24 Post • October 2011

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