The Tasting Panel magazine

December 2014

Issue link: http://digital.copcomm.com/i/430172

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IMPORT AND BEER CATEGORY GROWTH ARE BEING DRIVEN BY MEXICAN BRANDS * GROWING 3X FASTER THAN THE VARIETY PACK SEGMENT* VARIETY PACKS MORE THAN DOUBLED PROFITS IN THE LAST FIVE YEARS* *Nielsen, FDCM+, 52 weeks ending 3/29/14 Enjoy Our Brands Responsibly ©2015 Dos Equis ® Azul flavored beer, Dos Equis ® Lager Especial, Tecate ® and Sol ® Beer, Cervezas Mexicanas, White Plains, NY CONTACT YOUR HEINEKEN USA REPRESENTATIVE FOR MORE INFORMATION. DRIVE HIGHER PROFITS BY OFFERING MORE VARIETY The Beers of Mexico Fiesta Pack returns for a limited time, featuring Dos Equis Azul.

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