The Tasting Panel magazine

December 2014

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10  /  the tasting panel  /  december 2014 INDUSTRY SPOTLIGHT Book Report It's befitting that Death & Co, the iconic East Village bar in NYC and birthplace of some of the country's most famous modern craft cocktails (like the Oaxaca Old-Fashioned and Naked and Famous) gets its own book: Death & Co: Modern Classic Cocktails published by Ten Speed Press ($40). Co-authors David Kaplan, Nick Fauchald and Alex Day showcase nearly 500 recipes from a cadre of Death & Co bartending alumni, such as Phil Ward, Brian Miller, Thomas Waugh, Joaquín Simó, Jessica Gonzalez and Alex Day, to name a few. From a slew of creative spirit-infusions to Death & Co's philosophy on labeling a cocktail as 'classic' or 'vintage," seasoned pros and home bartenders alike will find this book inspiring, filled with revelations on the art of the modern craft cocktail movement. —Jonathan Cristaldi INSIGHTS FROM BEVERAGETRADENETWORK.COM Time for an Annual Review Meeting with Your Distributor F or the purposes of maximizing your brand's sales success, both you and your distributor will need to work hard at developing and advancing the relationship. Here are some tips that will help prepare your annual review meeting. Review/adjust the annual sales targets For an effective business partnership with your distribu- tor, some form of measurement will need to be in place with regard to sales. Having a defined set of targets is the best way of doing this. These annual sales targets should be in agreement with the distributor and will need to be reviewed on a regular basis. All of this should be in the dis- tributor territory appointment contract. Review the sales by brand, by SKU, by key market, by key account at the annual meeting. If not achieved, develop new programs to help the distributor achieve the goals in the coming year. Maintain control of your brand It is important to remember that although your distribu- tor is your representative, you should maintain the rela- tionship at key account level (annual or quarterly meetings should be scheduled with the key retail buyers as well as distributor sales managers). This ensures that you do not have an over-reliance on any one distributor. Develop the relationship with your distributor Any healthy relationship requires communication in order to successfully work together as a team. It is impor- tant to keep the doors of communication open at all times, thus allowing you to raise any issues of concern. For the complete article, go to A Liquid Groupie Blue Chair Bay Rum has announced its sponsorship of Kenny Chesney's upcom- ing 2015 Big Revival Tour, slated for more than 55 shows during 2015. Created and wholly owned by the multi-platinum singer-songwriter, the rum will be on the road in full-force with events at concert venues and specialty cocktail introduc- tions, as well as sampling and celebra- tions at bars, restaurants and retailers that pour and carry Blue Chair Bay.

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