The SOMM Journal

December 2014/January 2015

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Page 111 of 119

112 { THE SOMM JOURNAL } DECEMBER/JANUARY 2014/2015 { fine spirits } In both on-premise and liquor store outlets, Tullamore will be represented by a team of eager young Irish Brand Ambassadors, four of whom joined recently under an Irish government-sponsored scheme for new graduates offered by the IBEC/Bord Bia Export Orientation Programme (EOP). The project aims to give talented Irish graduates from all disciplines a grounding in international business. The recruits, chosen from a field of more than 1,300 applicants, will work in New York, Chicago, Texas and San Francisco outlets as part of an 18-month program of educating and advocating Irish whiskey—and Tullamore D.E.W. in particular— joining an existing three-strong team. A Showplace for the Industry The new distillery is a hugely impressive operation. Built from scratch on a 58-acre greenfield site, it marks real and deep commitment from William Grant to its Irish operations. Guests were left in no doubt of the seriousness of their intent, and a tour revealed the quality of the fit and finish of the new plant, which will be a showpiece for the industry. After considering more than 50 possible sites, the argument in favour of heritage won the day. Despite the challenge of building on what is essentially a large peat bog, William Grant determined that the Tullamore brand should return to its traditional home—the town that gave it its name. But not to the original buildings. Only an old warehouse survives, located in the very center of Tullamore itself. Today, it has been lovingly refitted as a stylish visitor center and, for the moment, that is the closest the public will get to the new distillery. The dis - "What has been created here in a few short months is nothing short of remarkable." PHOTO COURTESY OF WILLIAM GRANT & SONS Stella David, CEO of William Grant & Sons, with Peter Grant Gordon of the Grant family.

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