California Educator

September 2011

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LEFT: CTA's three 30-second TV spots give the public a glance at what goes on inside our schools and explain the real value of public edu- cation. The 60-second radio ads are running on 91 stations statewide, including English, Spanish, and Asian-language stations. BELOW: Outdoor advertising includes billboards in Humboldt County, Sacramento, Fresno, Los Angeles, Bakersfield, Victorville and San Diego, as well as signs in mass transit shelters in San Francisco. ABOVE: Print ads in 55 publications, most of them ethnic papers, reach out to parents in nine languages. STARTS RIGHT HERE IN CLASSROOMS LIKE MINE." ALBERTO NODAL 3rd Grade Teacher Colonial Acres Elementary School MICHELLE ARIFUKU 1st Grade Teacher Anna M. Hause Elemen Anna M. Hause Elementary School WENDY RUSH 7th Grade Teacher La Quinta Middle School BERNADETTE BEST-GREEN 5th Grade Teacher Carroll Elementary School SUSAN GREEN Professor Chico State NOAH KING 3rd Grade Teacher Marilyn Avenue Elementary School

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