Post Magazine

August 2011

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bits & pieces Motion504 helps Syfy promote 'Powerful Mondays' INNEAPOLIS — Motion504 ( created an on-air branding campaign for Syfy designed to promote its Monday night lineup."Powerful Mondays" marks the re- turn of Eureka andWarehouse 13, along with the pre- miere of Syfy's new original series Alphas. lower-third cast banners; logo animations; cast interac- tions; and custom elements, such as particles and lightings that permeate throughout the network's branding. Motion504 director/CD Scott Wenner says the studio did extensive modeling and texturing, and used a lot of physics simulations, such as explosions and dynamics to come up with the explosive look. For the live-action shoot with the cast members,Wenner and his team traveled to Vancouver, where they filmed the Eureka ac- tors on-set. In Toronto, they were able to shoot actors from Ware- house 13 and Alphas. Working with the 2nd unit crews from each show, the actors were shot against greenscreen, each inter- Reliance and Digital Domain in India & UK UMBAI, INDIA — Reliance MediaWorks ( has part- nered with LA-based digital produc- tion studio Digital Domain (www. to create visual effects and stereo 3D production studios in Mumbai and London. The facilities will cater to films, TV, spots and stereo 3D conversion for catalog projects, and began op- erating this month. Reliance MediaWorks offers an Maxon Cinema 4D and After Effects helped create this "explosive" look for Syfy. The Motion504 team identified "power" as a constant theme in the programs, be it the power of innovation in Eureka or the power of mystery in Warehouse 13. Alphas is based on everyday individuals who possess powers that allow them to fight crime. The studio came up with a design that is, as they say, "powerful, epic and fun." It's set in the Syfy white space, but uses a series of animations, cast interactions and cus- tom elements to give the lineup "an explosive feeling." The on-air package and toolkit includes an umbrella spot for "Powerful Mondays;" 14 :05 cast ID bumpers; array of VFX and stereo 3D conver- sion services with an existing team of more than 500 artists.The company will set up a new studio at its Media BPO in Navi Mumbai and will deploy an additional team of up to 650 artists who will be available for pro- jects allied with Digital Domain.That number includes 400 VFX artists and 250 3D conversion artists. In London, Digital Domain will co- acting with and doing a specific action that would trig- ger the explosion of the logo. Sony F23 and Red cameras were used for the shoots. Graphic elements were created using Maxon Cinema 4D and Adobe After Effects. Motion504 credits include 3D designer/animator Adam Tow, compositors Andy Reynolds and Amy Schmitt, and EP Eric Mueller. locate a VFX team within Reliance MediaWorks' UK facility. Reliance MediaWorks in Mumbai and London will connect to Digital Domain's Los Angeles facility through Reliance's fibre optic network. Digital Domain recently com- pleted VFX for Transformers: Dark of the Moon. Current feature film work in production includes Real Steel, Jack the Giant Killer and 47 Ronin. FotoKemadds DI gear URBANK—FotoKem's Keep Me Posted has purchased its third Nu- coda Film Master in response to growth in the studio's television and promo business.The studio bought its first Film Master DI color grad- ing and finishing solution back in 2010 and has integrated it into its work- flow to create an end-to-end, file-based,Avid-centric TV pipeline.The most recent purchase includes the Precision panel control surface. "In the midst of a very busy pilot and television season, the tools of the Film Master supported the demands of dozens of shows," explains KMP's VP of sales Hawk Hamilton."Its ability to fit into an Avid-based workflow so beautifully was a critical factor, and an important aspect to its success in our television business." 4 Post • August 2011 M M B

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