The Tasting Panel magazine

JULY 2011

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Page 66 of 120

LAUNCH PAD Home-Grown NEW Hero story and photos by Randy Caparoso Vodka entrepre- neur David Souza proves to be out standing in his field…of sweet potatoes. HIGH ROLLER PREMIUM VODKA IS A TRUE “FARM-TO-TABLE” SPIRIT acy—four generations of sweet potato farming in the heart of California’s San Joaquin Valley, the “food basket of the world”—David Souza hit upon one of the purest, smoothest, cleanest-tasting vodkas you’ve not heard of—yet: High Roller Premium Vodka. You’ve not yet heard of High Roller because this micro-batch, hand-dis- tilled sweet potato vodka is just now coming to market. But already, verdicts have been sensational; high acclaim from industry insiders at the Nightclub & Bar Convention in Las Vegas in March was quickly followed by a Double Gold earned at the 2011 San Francisco World Spirits Competition. Souza’s business partners, twin brothers Ron and Jon Crain—lifelong friends who grew up with Souza in W hen searching for a way to combine his interests in spirits with his family leg- David Souza will become a major player in the vodka game with High Roller. PHOTO: COURTESY OF HIGH ROLLER

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