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INDUSTRY SPOTLIGhT Pacifi c Rim Signs Long-Term with Young’s/CA iesling producer Pacifi c Rim has signed a long- term agreement with distribu- tor Young’s Market Company of CA. The thriving brand recorded a case-shipment growth of +35% in FY2010 and a depletion growth of +36%. In 26 weeks ending February 15, 2011, Nielsen reports chart the brand’s growth at +58%. “Young’s Market Company has been instrumental in developing our brand within California [since January 2009],” says Steve Doyle, VP/Sales for Pacifi c Rim. R Santa Barbara Futures were de rigueur at the 2011 Santa Barbara County Wine Futures Tasting, held May 22 at The Wine House in Los Angeles. More than 30 producers offered consumers and members of the trade a taste of their newest vintages, discounts on pre- release wines and an opportunity to compare winemaking styles and regional fl avors. D “Futures are the best way for buyers to guarantee that they uct tape wine labels and barrel samples in beakers he French Canadian province of Québec is taking over Los Angeles, September 9–25, with “Québec in Hollywood,” a month-long celebration of Québecois creativity and excellence. Events include a culinary line-up, “Québec à la Carte,” which includes two award-winning Montreal chefs, Jean Pierre Curtat of restaurant Nuances, cooking at The Grill in Hollywood, September 11–17, and Laurent Godbout, proprietor of restaurant Chez L’Épicier, hosted by The Hollywood Roosevelt’s dining establishment, Public Kitchen and Bar, September 19–24. The chefs will be featur- ing products from the region, such as beers, specialty liqueurs, meats (including pork, veal and foie gras), cheeses, maple syrup and other items indigenous to the area. For further information about “Québec in Hollywood,” please visit www.quebecin- hollywood.com. Haute Canada T Chef Laurent Godbout, propri- etor of restaurant Chez L’Épicier in Montreal, will be cooking at Public Kitchen at the Hollywood Roosevelt during “Québec in Hollywood.” can actually get their hands on specifi c wines—especially those that sell out quickly,” explained Blair Fox of Blair Fox Cellars whose 2008 Syrah from Tierra Alta Vineyard was in high demand. Other highlights were La Fenêtre’s 2009 Chardonnay from Bien Nacido Vineyards, Dragonette’s 2010 Sauvignon Blanc, Paul Lato’s stunning 2010 John-Sebastiano Vineyard Pinot Noir and Foxen Winery’s 2009 Cabernet Franc. —Laura Sanchez 10 / the tasting panel / july 201 1 PHOTO: LAURA SANCHEZ