Issue link: http://digital.copcomm.com/i/34797
bits & pieces What Post readers are experiencing Right Now VIDEO:“I recently caught the music video for Cee Lo Green’s It’s Ok. I really enjoyed the color grade of the piece. I felt it gave the entire video a very exotic feeling, like you’re floating through a musical coral reef.” MOVIES:“Recent movies that I’ve enjoyed are Thor, Everything Must Go and The King’s Speech.” MUSIC:“I listen to a lot of The Beatles, Simon and Garfunkel,Styx and ELO. I keep it mostly old school.” — Tim Howe Editor, Jonathan Bird’s Blue World on public TV Trollback + Codives into immersive work EW YORK — Trollbäck + Company (www.trollback.com) has launched a digital division to expand its design capabilities and pro- vide integrated digital solutions and interactive media for advertis- ing, branding campaigns and public space installations. For the past decade, the studio has worked extensively within the com- mercial, network and entertainment industries, and according to executive creative director Jakob Trollbäck, the new division is a natural expansion into “more immersive, engaging projects that are both emotional and intellectual.” Stephen Baker has joined the company to helm the digital division, bringing a background in design and programming, having most recently served as digital creative director at his own company, Red Antenna. His credits include work Digital Transfer, Editorial & QC Services 6 Post • June 2011 www.postmagazine.com Nick’s promos feature casts from and others. with clients such as American Express, Sony,VH1 and Nokia. Most recently, Baker played an role in the programming for a collaborative display in Times Square that invites pedestrians to submit answers and photos via text message. With the expansion,Trollbäck sees the new opportunity to present narra- tives as an experience and immerse all senses through an environment. In related news, the studio recently completed work on an image cam- paign for Nickelodeon that makes used of CG and front and rear projection. The piece was directed by Joe Wright and co-directed by Anna Minkkinen. It makes use of the network’s live-action talent and animated characters.The studio used Maxon Cinema 4D, Autodesk Maya, Adobe After Effects and Apple’s Final Cut to complete the job. Creative Storage 2011 takes on the cloud ULVER CITY — The 2011 Creative Storage Conference (CS 2011), set to take place later this month, will feature Larry Jordan as its keynote speaker. Jordan is the executive producer and host of Digital Production Buzz, and will look at the topic “Why Are Filmmak- ers and IT Professionals Unable to Talk to Each Other?” The Fifth Annual Creative Storage Conference (www.creativestor- age.org) will be held at the DoubleTree Hotel West Los Angeles in Culver City, CA.The theme of the 2011 conference is “Content Stor- age Drivers in the Studio and the Cloud.” N Victorious, Fanbo y and Chum Chum C