Issue link: http://digital.copcomm.com/i/34797
JUNE 28—30, 2011 FST.FRWRD. HILTON NEW YORK CITY AL GORE SPIKE LEE KEY.SPKR. CHAIRMAN & CO-FOUNDER, CURRENT MEDIA ACHVMNT. AWRD. WRITER, DIRECTOR, PRODUCER, ACTOR & AUTHOR JILL BERAUD MKTG. KEY. CMO, PEPSICO AMERICAS BEVERAGES & PRESIDENT, JOINT VENTURES, PEPSI HOST AND EXECUTIVE PRODUCER, ANDERSON FOUNDER & CEO, TRENDERA ANDERSON COOPER JANE BUCKINGHAM JOHN MILLER AUTHOR CMO, NBC UNIVERSAL TELEVISION GROUP HEAD, NBC SPORTS AGENCY ELMORE LEONARD KYLE COOPER TITLE DESIGNER, FOUNDER, PROLOGUE FILMS CO-FOUNDER, IMAGINARY FORCES PAUL LAVOIE JEFF ZUCKER LIZ DOLAN CHAIRMAN & CO-FOUNDER, TAXI CMO, FOX INTERNATIONAL CHANNELS TRICIA MELTON ...AND MORE! SVP OF ENTERTAINMENT MARKETING, TBS, TNT & TURNER CLASSIC MOVIES INSIGHTS, IDEAS AND SOLUTIONS TO ADDRESS THE IMMEDIACY OF DEMAND BY YOUR VIEWER, THE PACE OF YOUR OUTPUT AND THE SPEED AT WHICH THE INDUSTRY IS THRUSTING FORWARD— DON’T GET LEFT BEHIND ACQUIRE, REFINE AND DEVELOP THE SKILLS TO: — SUCCESSFULLY IMPLEMENT A $0 MEDIA PLAN — STREAMLINE INTERNAL CREATIVE DEPARTMENTS — MANAGE YOUR STAFF (AND YOURSELF) TO KEEP THEM FOCUSED, MOTIVATED AND PROFITABLE — HELP YOUR SALES DEPARTMENTS GENERATE INCREMENTAL MARKETING-BASED REVENUE — MAXIMIZE REVENUES THROUGH BRAND INTEGRATIONS — DEVELOP COST-SAVING DEPARTMENTAL EFFICIENCIES — SUPERCHARGE YOUR PROMOTIONAL STRATEGIES — STAY CREATIVELY INSPIRED AND EXECUTE THE BEST WORK — UNDERSTAND NEW TECHNOLOGIES AND WHAT THEY MEAN TO YOUR BUSINESS — ESTABLISH YOURSELF AS A THOUGHT LEADER — LEAD YOUR COMPANY INTO THE FUTURE WHO SHOULD ATTEND? ENTERTAINMENT MARKETING PROFESSIONALS INCLUDING THOSE IN PROMOTION, PUBLIC RELATIONS, COMMUNICATIONS, DESIGN, INTERACTIVE, MEDIA PLANNING, MEDIA STRATEGY, BRAND INTEGRATION, SALES SUPPORT, AFFILIATE MARKETING, CREATIVE SERVICES, TRAFFIC, ON-AIR, OFF-AIR, RESEARCH AND BRAND STRATEGY FORMER PRESIDENT & CEO, NBC UNIVERSAL Go to PROMAXBDA.ORG for the latest on speakers, sessions and the full conference schedule. REGISTER TODAY. MORE SPEAKERS & SESSIONS ANNOUNCED DAILY.