Post Magazine

May 2011

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editor’s note Feeling Social? speakers while reading this article? I am assuming the chances are pretty good for one or both. While I know there are still holdouts, the ma- W By RANDI ALTMAN EDITOR-IN-CHIEF jority of the industrialized world today — including my octogenarian father — is using social media in one way or another. It might be to vent about that person who cut you off on the highway (really guy, you were driving like you were being chased by the authorities) or to tell people that you just saw a really cool film,or maybe, if you live in the Middle East, it’s to start a revolution. Regardless of the content, you are sending a message, and post production companies and stu- dios have taken to the Web to get their message out, to promote their work and to become part of the community. Bruce Silverman, CEO of Dynasty Visual Effects & Animation, a new studio in LA, uses LinkedIn for prospecting.“It’s a terrific way to seek out possible customers because we can often find people we know who will introduce us to people we are try- ing to reach.We also use LinkedIn for mass e-mail- ings, etc.We also pay close attention to certain affinity groups on LinkedIn because we may be able to answer questions that someone has, and POST SCRIPT Workflow Troubleshooting E By MARC LOFTUS SENIOR EDITOR arlier this month,The Motion Picture Editors Guild teamed up with Sixteen19 (www.six- in New York City to host a “file- based acquisition & post” seminar designed to help production and post pros recognize and avoid potential problems that can arise on-set and later in the post chain. Sixteen19 recently celebrated its first year in business.The New York space, in the historic Brill Building, is home to 17 editorial rooms that are available for extended rental periods. Each can be configured to a client’s specific needs. Sixteen19 is an Avid house that currently has Unity storage, but plans are in the works to acquire a new ISIS shared storage system.This location is also home to an online suite and a theater.The studio even has an on-staff colorist working on Assimilate Scratch.The company also has operations in London, New Orleans and Los Angeles. Kaitlyn Fox began the session with a look at acquisition, archiving and prep for editorial.Their dailies lab receives camera footage on ESATA dri- ves, which are then copied to a SAN. Audio is sometimes brought in separately on a DVD or 2 Post • May 2011 ere you on Facebook today? Have you heard that familiar ping of Tweet- Deck ringing through your computer this helps us create and build relationships.We also, from time to time, have asked questions, which helps as well.” Dynasty also uses Facebook, which allows them to stay in touch with customers and also with staffers in their China-based office. Silverman re- ports that they don’t find Twitter especially useful, “mostly because of the limited text capacity.” At The Mill, in both New York and London, they use social media channels not just to show- case projects but create and drive new and exist- ing relationships.“It has become an integral part of how we communicate to all of our partners, from clients, peers, industry bodies and recruitment,” reports Pip Lowe, head of press at The Mill. “Obviously,The Mill has great content, which provides us with the perfect outreach to talk to an ever-increasing audience and create a link and reason for them to talk to us. Our social media platforms are the place we facilitate these conver- sations and our different categories and streams grow daily from our blog,YouTube and Vimeo, providing immediate access to our reels and work, and Twitter gives us instant access to the en- tire creative community.” How do you get “social?” Post has a Facebook page. “Like” us there and follow us on Twitter @post_magazine. EDIT ORIAL RANDI ALTMAN Editor-in-Chief (516) 797-0884 MARC LOFTUS Senior Editor (516) 376-1087 KEN MCGORRY Consulting Editor CHRISTINE BUNISH Film& Video RON DICESARE Audio BOB PANK European Correspondent DAN RESTUCCIO West Coast Bureau IAIN BLAIR Film MICHAEL VIGGIANO Art Director AD VER TISING MARI KOHN National Sales Manager (818) 291-1153 cell: (818) 472-1491 GARY RHODES Eastern & Intl Sales Manager (631)274-9530 cell (516)410-8638 CHRIS SALCIDO Account Manager (818) 291-1144 CUSTOMER SERVICE 620 West Elk Ave, Glendale, CA 91204 (800) 280 6446 opt 2 (publishing), opt 1 (subscriptions) drive. Material is copied to an LTO-4 or -5 tape for archiving purposes and a check sum is per- formed to verify the material is okay. Once this is done, the DIT can delete the initial camera drives. The lab then syncs picture with sound and cre- ates deliverables for editorial.The requirements vary from job to job, but can include Avid media, DVDs with different aspect ratios, and H.264 files. Sixteen19 uses Colorfront’s OSD for transcoding. Brandon Bussinger brought up a number of “gotchas” to think about, including considering the frame rate being shot; the audio sample rate; ensuring that timecode is being generated; and that devices are syncing properly. Other questions that should be asked include:What is the color monitoring pipeline? What are the monitors calibrated to? What is the data pipeline? Is the media being captured to a solid state device? Are the drives reliable? When should the camera drives be deleted? Are check sums being performed? And is picture being checked even if the data appears to be OK? “The lab may have been eliminated,” notes Bussinger,“but the lab process REPRINTS Reprints (781) 255-0625 • (818) 291-1153 LA SALES office: 620 West Elk Avenue, Glendale, California 91204 (800) 280-6446 WILLIAM R. RITTWAGE President / CEO See us on Post Magazine is published by Post, LLC,a COP communications company. Post does not verify any claims or other information appearing in any of the ad- vertisements contained in the publication, and cannot take any responsibility for any losses or other damages incurred by readers in reliance on such content. Post cannot be held responsible for the safekeeping or return of unsolicited articles, manuscripts, photographs, illustrations or other materials. Subscriptions: Address all subscription correspondence to Post Magazine, 620 West Elk Ave, Glendale,CA 91204. 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