Issue link: http://digital.copcomm.com/i/32596
site. Keynote speakers are W. James Popham and Bobb Darnell. You can use QEIA, School Site Council, PI and SIG funds to reg- ister for this important profes- sional development. Member Benefits Strand — This half-week strand (Sun- day–Tuesday) will show partici- pants how to make the most of the numerous deals and savings opportunities provided exclu- sively to CTA and NEA mem- bers. The strand is designed for chapter presidents, local site reps, membership chairpersons and membership recruiters, and offers tips to help your chapter grow and retain membership, convert agency-fee payers to members, gather members for organizing activities, build chapter appreciation and unity, and provide solutions to many member needs. Community Outreach Strand — This half-week strand (Wednesday–Friday) will focus on “Collective power: Creating positive changes in our communities.” It will explore a variety of strategies and tools for tapping into community power. Activities will include: community-building; sharing community connections; out- reach activities; electives; at- tending a local community meeting off-site; chapter out- reach planning; and World Café — a group approach to prob- lem-solving. Communications Strand — This strand will offer four sepa- rate one-day tracks, which pro- vide the most comprehensive communications training from CTA. Every participant will at- tend each of the four tracks. Par- ticipants should be comfortable using the Internet. From “Gee Whiz” to “Gee WOW!” — Communicate your message effectively online. Create an e-newsletter, polish your e-writing skills, and learn the dos and don’ts of e-mailing. Sure Cure for the Tongue- Tied Blues — This session on public speaking offers easy, fun tips to help you deliver strong, effective speeches with greater poise and confidence, and in- cludes information about mes- sage discipline and development of strategies for crisis communi- cations. Headlines and Deadlines and Cameras, Oh My! — Plan media events and get compelling news coverage of your chapter’s issues. Reach out to news media, and be prepared when they reach out to you. The session includes crisis communications and participat- ing in a simulated news confer- ence. Organizing Online: Engaging Your Members Through Social Media — Use social media such as Facebook, Twitter and YouTube to reach, inform and engage your members, and become a cyberac- tivist through online organizing. Register now for your training of choice at www.cta.org/conferences. Enrollment is on a first-come, first-served basis, and many strands fill up quickly. For more information, contact the CTA Conference Coordination Center at (650) 552-5355. MAY 2011 | www.cta.org 27