The SOMM Journal

May 2014

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Page 37 of 107

38 { THE SOMM JOURNAL } JUNE/JULY 2014 { technology } THE WAY PEOPLE DECIDE WHAT THEY EAT AND DRINK has dramatically changed, thanks to the internet and mobile devices. Each meal is an opportunity for restaurants to create a memorable dining experience where interactive service is just as important as delicious food from the freshest ingredients. John Jordan of Jordan Vineyard & Winery has embraced the digital revolution and created Tastevin, a user-friendly iPad app that empowers restaurateurs with a dynamic selling tool that saves time, money and excites customers. Tastevin allows restaurants to create custom beverage menus, promote news and events, better understand customers' preferences, manage back-end inventory and automatically remove sold-out bever- ages in real time. Its engaging design also supports photos and videos. While Tastevin appeals to guests, it is ultimately built for businesses. Restaurants across the country have used Tastevin to revolutionize their day-to-day beverage programs and report they have seen a 15 to 30 percent increase in beverage sales. "We find it to be an asset to our wine program. It reduces list intimidation and increases sales, and the user-friendly platform is rock- solid," notes Don Hanson, Food & Beverage Director of Hyatt Hotels. A $15 per iPad per month fee with a minimum one-year agreement is the only required cost. The fee includes all software upgrades and fea- tures, as well as remote staff training, installation and ongoing remote tech support. Tastevin also offers an optional one-time fee to have a team member onsite for delivery, training and to build all beverage and food content. For those unsure of whether or not to purchase iPads, Apple Inc. offers an affordable leasing program through its business financing program. For more information, visit Empowering Restaurants and Exciting Customers NEW APP TASTEVIN BRINGS BEVERAGE SERVICE INTO THE 21ST CENTURY Tastevin at Bistro One LR, Ritz-Carlton, Miami Beach. Rum aged up to 5 years in bourbon casks SELVA = jungle REY = king The first white and flavored rums crafted with the distinct goal of being fine enough to sip on the rocks. @SelvareyRu Somm Journal June/July.indd 38 5/9/14 5:35 PM

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