Spring 2014

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SAG-AFTRA has a new visual identity to represent its entire membership and the intrinsic values of its extraordinary brand. e logo depicts a heroic figure in a forward-looking pose, accompanied by a bold new SAG-AFTRA logotype. e SAG-AFTRA National Board voted nearly 2-to-1 to approve and implement the union's new brand at its April 13 plenary in Los Angeles. It was unveiled May 1 and will roll out on the organization's stationery, forms, signage and other materials in the coming weeks. ROLLS OUT A NEW BRAND IDENTITY NEW LOGO DEPICTS STRENGTH, EXCELLENCE AND UNITY ELEMENTS OF THE NEW LOGO: • Bold letters and powerful pose communicates strength. • Simple brushstrokes signify quality and excellence. 34 SAG-AFTRA | Spring 2014 | Shortly aer merger in 2012, the union's executive committee engaged Siegel+Gale, a global strategic branding firm, to create a brand identity for the new union. e company's clients have included Comcast, Disney, Microso, Pfizer and, recently, the Television Academy, among many others. e branding giant strives for simplicity, and its fresh approach is reflected in the new SAG-AFTRA identity. SAG-AFTRA President Ken Howard said, "I think this new logo is terrific and will serve us well. It captures the humanity we bring to our cras — whether we are actors, broadcasters or recording artists, we bring excellence to all that we do." "Siegel+Gale has done a great job of capturing the strength and spirit of our union. e new visual identity speaks to the diversity of our membership and the principles of excellence on which we were founded," said National Executive Director David White.

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