SAG-AFTRA

Spring 2014

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OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY OPPORTUNITY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY IN ANY LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE LANGUAGE EL REY NETWORK LLC. Latino Boom Creates a Sea Change in Media 24 SAG-AFTRA | Spring 2014 | SAGAFTRA.org D.J. Cotrona plays Seth Gecko in From Dusk Till Dawn: The Series, which airs on El Rey, an English-language network that targets Latino audiences. O ne thing is true for all SAG-AFTRA members, whether they are actors, recording artists, broadcasters or another category of performer: ey need an audience. at's why the explosive growth of the Latino demographic — the fastest- growing in the United States — is good news for members. ere's a growing audience hungering for media that targets their interests, and everyone from studios to networks to independent producers working on a shoestring are rushing in to fill that need. Among recent productions is FX network's e Bridge, starring Demián Bichir, which features a large number of Hispanic actors and a story that takes place on the U.S.-Mexico border. Hulu offers East Los High, an English- language series with an all-Latino cast. And From Dusk Till Dawn: e Series, based on the Robert Rodriguez film, debuted in March on the El Rey Network, an English-language channel targeting Latino audiences. Producers like Seth McFarlane are getting in on the act. McFarlane is producing an animated series, Bordertown, for Fox, which is scheduled to debut this year. Funnyman Will Ferrell produced and starred in Casa de mi padre, a film shot entirely in Spanish. And indie film Instructions Not Included became the highest-grossing Spanish-language film ever in the United States and the highest- grossing independent film of 2013. At least 15 networks now target Latino audiences, some in Spanish, some in English. And it's that last point that makes this so important for SAG-AFTRA members: ere are a lot of opportunities in this area, even for people who don't speak Spanish. A Pew Research Center study released in July 2013 found that almost a third of Hispanic adults are getting their news exclusively in English, up from 22 percent in 2006. Fiy percent get their news in both Spanish and English. And Hispanics are the most avid moviegoers, according to an MPAA study released in March, which showed that Hispanics are buying one of every four movie tickets sold in the United States, substantially greater than their 17 percent of the population. e growing world of Latino media was the subject of a March 18 SAG-AFTRA live-streamed event, Just Say ¡Sí! e

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